Nadia Nadim, from refugee girl to global H&M icon

That big brands have focused on the great stars of women’s football is nothing new. Figures like Alexia Putellas, Megan Rapinoe, Alex Morgan or the Brazilian Marta they close increasingly important advertising contracts with first-rate companies. Today there are players whose stories of overcoming are a source of inspiration beyond the field of play. This is what happened to the footballer of Afghan origin Nadia Nadim.

Nadia has signed on multinational H&M, one of the world’s best-known low-cost fashion brands, for the launch of its new brand: H&M Move. The player became a universal icon for his powerful story until he became an elite soccer player.

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From Afghan, Nadia he was forced to flee his country as a child due to the Taliban’s rise to power. He escaped from his country hiding in a truck after the murder of his father and found his life in danger and wandered through several countries until he took refuge in Denmark, where he is now a professional footballer who has succeeded in Manchester City, Paris Saint Germain (PSG) and currently with Racing Louisville FC in the United States. In addition, he has more than 100 appearances in the Danish national team. He is a UNESCO ambassador, a doctor of medicine and speaks a total of nine languages.

At 35, he is a benchmark in capital letters. “I want to help inspire boys and girls who want to play, especially girls. That’s why I signed on H&M Movebecause I personally believe in their mission,” said Nadia Nadim in the promotional campaign.

One of the great football legends to work with H&M Move is Zlatan Ibrahimovicwho joined the brand in October and joined in welcoming Nadia to the team.