Charlie Woods, Tiger’s successor in golf… and business?

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Relief is guaranteed. Charlie Woods is 13 years old. This is a great promise. Tiger’s son aims to continue his PGA legacy and inherit his sponsorships. His father, meanwhile, still charges 68 million dollars from the competition a year.

His participation in the last three editions of the PNC Championship with his father has put him in the ‘spotlight’ for specialists, professionals and amateurs in the world of golf. Property Tiger admitted on ‘The Match’ in December, on prime-time national television, that his son had beaten him a few weeks ago.

In recent months there has been an obvious interest on the part of the Tiger to expose ‘his son’, but at the same time he protects him from the inevitable comparisons that can only bury the child’s potential.

He always encouraged her to practice other sports but, once she decided on golf, he even publicly suggested that she not imitate his swing: “Don’t copy me, copy Rory (McIlroy), he’s number one in the world, you’ll never see him off balance on a shot and you can hit him as hard as you want.”.

They say Tiger Woods’ medium-term plans include retiring from the professional field, continuing to enjoy the Florida fields and focusing on training his son.

At the same time, he wants to take care of his new projects, such as the restaurant chain ‘The Woods’, or TMRW Sportsthe project in which he enrolled with Rory McIlroy with the aim of developing new technologies related to sports, media and entertainment.

Knowing how to invest is one of the keys to great athletes building fortunes and Tiger is the golfer who has won the most prize money as a professional, now close to 120 million dollars. But this figure represents only 7.6% of his total income.

It is estimated that in sponsorships it exceeds one and a half billion dollars. He quickly gained momentum, and he was charging his first 100 million dollars a few months after turning professional at the age of twenty, thanks to contracts signed then with Nike, American Express and Titleist.

But his biggest challenge is to prevent a slab of pressure from falling on Charlie.. In sports, it is a pipe dream to think that he can come close to what Tiger has achieved, but it will be more difficult for him to reach his level of income and social recognition.

Tiger Woods remains one of three members of an elite group of billionaire athletes, ‘club’ he shares with Michael Jordan and LeBron James. The only ones with recognized income, were able to reach ten figures in their fortune.

He reached this milestone without having to accept the dizzying number that LIV Golf put on his table from Saudi Arabia. Greg Norman himself admitted to The Washington Post that the proposal was in the nine digits, approaching ten.

If the source of all his wealth is broken down, about 10% comes from his activity and golfing achievements. The majority of Tiger Woods’ millions of invoices annually come from commercial agreements with brands such as Gatorade, TaylorMade, Rolex or Nike.

These are sponsorships that remain in effect whether or not you participate in tournaments, and are not affected by long absences to recover, such as the one you are currently underwater.

These brands want to be associated with Tiger because he is not just a successful athlete, he is much more. The majority of his followers were not golf fans, they admired him as a public and social figure, as a sporting icon, one who succeeded in an elitist sport at the time.

His impact not only benefits his own pockets, but also other players in the tournaments in which he participates. This is the so-called ‘Tiger Effect’, which increases television audiences by 30-50%, and is also what brands pay to appear.

In the past year and a half of recovery, during which he can barely bend to tee the ball, he is estimated to have earned nearly $68 million in non-competition earnings and is the 14th highest-paid athlete in the world. .

In the golf environment, many think that some of these brands would be willing to ‘team up’ with Charlie Woods, but there are regulations that prohibit this type of commercial relationship with young athletes.

Today, the child faces only the sports part of the challenge, and this is not the only case, but it is the most popular. While some golfers like the British Ian Poulter share the progress of their little ones on social networks, others like John Daly have already won the famous PNC Championship with his 19-year-old son John Patrick, who is considered another commitment to the PGA as a destination.

Tiger is considered the greatest golfer of all time, the one who has won the most prize money in PGA history, holds the record for most weeks at number one in the world (683), the most victories among tournament on the American circuit (82), the youngest winner of the Grand Slam at the age of 24 and also at Augusta at twenty-one.

Now, instead of discreetly playing with his son on private golf courses and maintaining his anonymity, Tiger has decided that it is useful to bring his son out on stage and let the world see him in hand. Is this part of a strategy to promote Charlie?

Time will tell. The truth is that the only one who can inherit the iconic red polo shirt from big events, as well as multimillion-dollar advertising contracts, is Charlie Woods.

Source: La Verdad

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