The XXVI edition of the LaLiga Promises Santander International Tournament held in Maspalomas, Gran Canaria, means the consolidation of this competitive event as one of the sporting events with the greatest economic impact and projection abroad among those held in the Canary Islands Islands and has the largest reach of all of Gran Canaria.
With an accumulated audience of more than 3 billion effects between media and social networks, the advertising return obtained by this test exceeded 19 million euros.
All this implies mentions of the tournament and its venue, Gran Canaria and Maspalomas, both in the main written sports media, as well as on radio and television, more than 1,700 mentions in social networks and presence in up to nine others and other countries through digital media, featuring publications in Argentina and the United Kingdom as well as throughout Spain.
Undoubtedly, the presence of the most prestigious international U12 soccer tournament in the world, together with the participation of the best teams on the national scene, puts Gran Canaria and Maspalomas in the spotlight for the best grassroots soccer, the most outstanding international competition, and sport at its best. high level.
After the strong commitment of the Tourism Council of the Cabildo de Gran Canaria to bring this tournament to the island, its adviser, Carlos Álamo, highlights his satisfaction with the tourist attraction, performance and impact of this event, ” released through large television platforms. and international coverage. That the social networks of the Spanish League, Real Madrid, Barcelona, Liverpool or Juventus make reference to Gran Canaria has countless planetary reach”. Álamo also emphasizes the attractiveness of offering “a very healthy and positive product, with the stars of the future, and with a beautiful image of the warm winter in the south of Gran Canaria” in the center of a soccer break in Europe.
Along with Tourism, the Sports Department of the Cabildo de Gran Canaria also supported the LaLiga Promises Santander International Tournament. His advisor, Francisco Castellano, applauded these results, “we see how every year the public welcomes these events, where we receive international clubs with the kindness of hospitality and climate of the Gran Canaria and where grassroots football becomes more relevant.” Castellano assures that “we will continue to support this initiative that places Gran Canaria as a global destination for the practice of any modality and for the thousands of tourists who seek that place to rest and practice their sport.”
The LaLiga Promises Santander Tournament also had the support of San Bartolomé de Tirajana City Council through Maspalomas Costa Canaria. The Town Councilor for Sports, Samuel Henríquez, is cautious about this edition, stressing that “it undoubtedly marks the before and after sports events. Few events have a positive impact on the economy and the media like this one, so it is in the interest of this City Council and the Department of Sports to continue supporting and betting on future editions”.
In the words of Domingo Espino, promoter of the event, “We are very proud of the enormous success of the audience achieved by this edition of the tournament. position ourselves in the global market, associating Gran Canaria with the values of sport, family and holidays, a goal we achieved thanks to La Liga, a brand that enjoys great international prestige. The 2022 Promises League broke records of impact abroad and our goal for 2023 is to repeat in Gran Canaria”.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
