‘How that 33’: Alonso opens up the networks

It is likely that on social networks you have seen the number 33 repeated in an unusual way in recent weeks, and especially more often these days, after the expression ‘how come 33’ became a trend throughout Spain. It’s normal to wonder why. And it is none other than Fernando Alonso and the magic of F1 fans, a colloquial community called ‘TwitterF1’, full of grace when it comes to creating ‘memes’ and commenting on the latest news about the sport they want, the F1. They were the ones who started courting ‘The Plan’, a term Alonso fed to his networks before he returned to F1 with Alpine. They changed that ‘Plan’ for ‘The Mission’ with Aston Martin signing Fernando Alonso, taking advantage of the fact that Aston Martin is the brand of car that Agent 007 drives. And now, that community has gone on the charge of making the number 33 a ‘trending topic’ with the phrase ‘how about 33’.

Why is ‘how come 33’ trendy? The answer is clear: because 33 is the number of victories that Fernando Alonso will achieve if he achieves another victory. The Spaniard has added 32 since his first time in F1 and is sure that Aston Martin has all the ingredients to grow as a project and fight for future victories. “It’s a matter of time before Aston Martin wins,” said the man from Oviedo. Although no one can say, not even the team itself, when that moment might come. The only thing Aston Martin can do is put all the meat on the grill, and it does this by signing many engineers from the best teams, such as Red Bull, as well as by building a super factory available throughout the area. this year and its own wind tunnel that could begin to be used in 2024. When will the fruits of this great promise of Aston Martin be seen? No one knows. But Fernando Alonso is confident he will have a car capable of winning before saying goodbye to F1. Now, at the age of 41, he wants to continue “two or three more years” in the Great Circus, although perhaps it will be more if he can continue at the highest level and see the arrival of that car closer. Or maybe that champion vehicle will arrive first. For now, Pedro de la Rosa, the team’s ambassador, clarified to MD that “you have to understand that Aston Martin is against time.”

‘How that 33’ and the winks of Alonso and Aston Martin

Understanding the concept, Asturian and F1 fans in general filled Twitter with comments in the last few hours of the phrase ‘how to 33’, posting many photos, videos and other issues found in their daily lives to coincide with the number 33, pointing to them as something that indicates that 2023 could be the year of Alonso’s 33rd victory.

But that wasn’t intentional. Fernando Alonso has been feeding this movement for a few days now, posting several photos in which the number 33 can be seen. He also recently took a photo with a fan in Jerez making the number 3 with his hand. Or even Twitter users noticed that in the preseason he posted a video running in the snow where he took exactly 33 steps.

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The thing is more when Aston Martin posted another video with 33 plane changes, driving F1 fans on Twitter into a frenzy, it doesn’t take much to keep feeding this game.

Why did Alonso enter the game?

However, we must not forget that it is more than this, a game in which Alonso is happy to participate to interact with his followers and network users.

This is how he explained it last year in the run-up to the Italian F1 GP when he was asked about ‘The Mission’ and ‘The Plan’. “Let’s not start again, because last year in ‘El Plan’ there was enough trouble,” he said with a laugh. “It is always something that is created on social networks and I always try to follow what you suggest. If it needs to be ‘The Mission’, then ‘The Mission'”, he pointed out then. This time, he followed the flow of his fans in ’33’ a few days after the launch of his new F1 car ‘ for 2023, the AMR 23, which will be presented this Monday, February 13 (at 8:00 pm time of Spanish).