Alpine presented its new car for the 2023 Formula season to the world, an A523 in which a lot of work is noticeable, with important innovations, with the main objective of “reducing the distance with respect to the three best teams” and achieve “repeat the fourth position in the Constructors’ World Championship” achieved last year. The car became the jewel in the crown the moment it was discovered in the old printing house where the presentation was made in London, with great hopes to see the weapon with which the French will fight on this course with Pierre Gasly and Esteban Ocon on the wheel. However, the icing on the cake came a little later. Before concluding the presentation, the Renault sports firm presented, above all, a luxurious guest, Zinedine Zidane, as the new ambassador of the brand with a clear social purpose.
“Alpine and Zinedine Zidane have joined forces to promote equal opportunities in sport and the automotive industry, where diversity is the foundation of performance. Through Zinedine Zidane’s shared experience and aura, Alpine wants to provide inspire the younger generation of talent to convey the message that everyone, regardless of gender, origin or origin, has a way to develop professionally and become a champion,” announced the French brand.
The winner of three Champions Leagues as coach of Real Madrid, and one as a player of the white box, is very “happy” to come to London to join the Alpine family, as Luca de Meo is excited to count in his signature that with a figure like Zidane, winner of the Ballon d’Or in 1998 and world champion in France in the same year.
“Laurent Rossi (CEO of Alpone) told me about the project. I was interested from the beginning. I like the program to help young people and I can contribute my experience. What is important in life, as in sport, is to maintain the passion and the dedication. I would like to contribute my experience so that boys and girls can be mechanics, engineers or whatever they want in this sport,” said Zidane.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
