Canarian banana launched this Monday a new campaign, sponsored by the European Union, and starring the FC Barcelona footballer Peter Gonzalezto combat childhood obesity.
challenged by PeterPlátano de Canarias invites young people to fight crazyvillain and metaphor for the bad habits that lead Spain to lead the prevalence statistics of childhood obesity.
‘Eat Fruit, Fight Insanus’ is the motivational message that, in the context of inspiration from superheroes and new technologies, is directed directly at children and young people, involving them in a ‘fight’ that can still be won , details on a Banana from the Canary Islands.
For this, the figure of a young elite athlete like the man from Tenerife Petersoccer player for the Spanish team and ambassador of Plátano de Canarias, is key as an inspiration and example for them.
In this way, the campaign appealed directly to its interlocutors, the children, ignoring the messages that until now were mainly directed at parents.
According to the latest official statistics, 4 out of 10 Spanish minors are overweight or obese; a “disease of diseases” that has many causes, but undoubtedly has an important precursor to a poor diet, says Plátano de Canarias.
He emphasizes that the decrease in the amount of consumption of fresh fruit in Spain has accumulated a fall of close to 30% in the last 10 years, and that it will accelerate in 2022, when the rate of decrease compared to previous years .
Canarian banana stressing that factors such as current regulations regarding the advertising of foods and beverages aimed at children “do not help” to create a healthy and safe environment in which children can thrive.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
