The collapse of Credit Suisse bank also affected the world of sports and some of its figures. This is the case of Roger Federer, ambassador of the brand since 2009 and received financial support from the entity to promote the Laver Cup, the tournament between stars from Europe and the rest of the world that until now has played five editions in four countries. .
Credit Suisse has sponsored this tournament since 2018, a year after its creation, and its contract ended this year.although in this case it does not appear as the main sponsor but as one of a list that includes Rolex, also Swiss, but also multinationals from other countries such as UPS, Uniqlo or Mercedes.
One of Credit Suisse’s oldest sports sponsorships is its support of the Crans-Montana golf tournament.an alpine town also known to ski fans, where the Zurich bank has been since 1984.
“He is our second sponsor after Omega, the contract that tied us to him is valid until the 2024 tournament, but our tournament is not in danger, there is no reason to panic,” the competition director told the Tribune de Genève. , Yves Mittaz.
In addition, Credit Suisse is associated with golfer Sergio Garciaas featured on the bank’s corporate website.
Another competition sponsored by the bank is the Geneva International Showjumpingwhere Credit Suisse has been present at various times since the 1990s: as in previous cases, its organizers do not believe that their economic stability will suffer, but they believe that they will be forced to ask for a new financial support.
Since 1976 it has also sponsored the White Turfa popular winter race for horse-drawn skiers.
In the motor world, its presence is less than that of other multinationals, but since 2010 it has supported the Monaco vintage car grand prix.
Credit Suisse will be completely taken over by its national rival UBS before the end of the year. With 167 years of history, the bank has bet especially in recent decades to put its name and the logo of two candles on stadiums and billboards. of competitions, but now that the boat has sunk, many wonder if many of the events it sponsors are in jeopardy.
Source: La Verdad
I’m Robert Maynard, and I am a passionate journalist with experience in sports writing. For the last few years, I have been writing for Today Times Live. My main focus has been on sports-related stories and features. With my strong background in journalism and extensive knowledge of the industry, I am able to provide readers with well-crafted pieces that are both informative and engaging.
