The DAZN platform broke its all-time record for connected users and consumption on the platform during a weekend. Between March 31 and April 2, the DAZN users in Spain they watched more than 5 million hours of sports content via OTT.
The first weekend of April allowed sports lovers to vibrate on DAZN with up to 75 live events across 197 hours of top-level competition programming, highlighting LaLiga Santander, Formula 1, MotoGP, Finetwork Liga F, Premier League, Turkish Airlines EuroLeague, WTOh, as well boxing and MMA nights.
Sports fans on DAZN watched more than 2 competitions and 4.5 events on average, making it the weekend with the highest engagement in the history of the platform in Spain.
Motor sports and the domestic soccer championship are experiencing an incredible moment. Discussed La Liga Santander, It has established itself as the most followed competition on the platform. In fact, the time slot with the most viewers of these three days happened on Sunday between 4:00 pm and 5:00 pm, coinciding with the contention of one of the star matches of the day, the Real Madrid-Real Valladolid.
On the other hand, ‘Alonsomania’ and the passion for two wheels means that the audience for motor sports is growing, and that more and more fans follow F1 or MotoGP. In particular, at the start of this season, the number of unique users who followed the first three rounds of the 2023 ‘Gran Circo’ World Championship and the two MotoGP grand prix grew by 29% compared to 2022.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
