Lidl is back in the squad and will be sponsoring one of the best teams

Date:

The arrival of big commercial brands is always applauded by the peloton and as reported these days by ‘La Gazzetta dello Sport’ the German supermarket chain Lidl I ride my bike in through the front door. Lidl already had a greater or lesser presence supporting a cycling team, during which it assumed the role of minor sponsor of ePatrick Levevere’s Quick-Step team, now Soudal-Quick-Stepincluding the Belgians Remco Evenepoel as team leader and Italy is spinningbut in the same season he will return to the squad or to the front door.

I will do this in one of the 18 formations world tourthe highest division of cycling, particularly the current one Trek-Segafredo –Its ranks include brokers of recognized prestige such as Mads Pedersen, Giulio Ciccone, Bauke Mollema, Juanpe López or Mattias Skjelmose Jensen– that the brand of Italian coffees will be lost to be included in the supermarket chain Lidl.

In addition, Lidl will step in as the main sponsor, as the team will be renamed Lidl-Trek, so that the American bicycle brand gives a major role to the supermarket chain. A name change is about to take place here tour de france, that is, from next July 1.

Beyond the greater or lesser presence of Lidl in the direct support of a cycling team, the German supermarket chain It has almost 100 cycling references on its website, including helmets, gloves, backpacks or bicycles.

Source: La Verdad

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share post:

Subscribe

Popular

More like this
Related

No great expectations – Medvedev: “Elections in the US will not change anything”

The Russian leadership does not have too high expectations...

Back to normality – “Fascinated for days by events around us”

Where emergency vehicles have dominated the cityscape of Altenfelden...

52 countries ask the UN to impose an arms and ammunition embargo on Israel

The letter has already received the support of the...