The Cycling World Cups which will be held this month of August between the 3rd and the 13th in different places, will attract 1 million visitors and have an investment of 58 million euros expected an economic profit with a profit of 19.7.
The Scottish event will host for the first time in the history of a festival of 13 world championships in many cycling specialties., most of them in Glasgow. It will be the biggest cycling event in history, a mega-event exclusive to the sport of pedaling.
Scotland will bring together more than 8,000 amateur and elite cyclists from more than 120 countries and crown more than 190 world champions in the 13 UCI World Championships, which include, apart from the most famous road and track, modalities such as BMX Freestyle, BMX freestyle; BMX racing; background checks; indoor cycling; mountain biking, downhill mountain biking; BTT Marathon, Road Para-cycling and Track Para-cycling.
ONE MILLION VISITORS WILL BE ACCEPTED
Global television viewing will place the event in the top 10 most watched sporting events worldwide, rivaling the Olympic and Commonwealth Games and putting Scotland on the world stage as a destination for elite cycling and cycle touring.
Five of the venues are in Glasgow and the remaining locations in Scotland include Dumfries and Galloway, Stirling, Fort William, Glentress Forest, Edinburgh and Loch Lomond.
Trudy Lindblade, CEO of the Cycling World Cups, assured in an interview with EFE that Scotland and its various venues are ready to guarantee the success of the cycling “Olympiad”.
“Yes, we are looking forward to it in August. Plans are going very well. This is the first time that 13 World Championships have come together in one event.. It is not an easy event to carry out, it is complicated, but also exciting. This is the first time it has been held and Scotland is proud to host it. So we can’t wait to welcome the world to Glasgow and across Scotland.”
Cities such as the capital, Edinburgh, where the men’s long-distance event will take place, Stirling, where the monumental castle will be the finish line for the time trial, and Glasgow, which will set the finish line for most of races, they are now experiencing the event up close. conducted for 2 months, just 10 days after the Tour de France. “We know Scotland is a very proud country, of its heritage, its sport and its athletes. We know our country will welcome the athletes and visitors to the World Championships. We know they will support it. There will be a mix of free events and others for a fee. This will be a great opportunity for those who have never been involved in the sport of cycling before to go and learn all about this great sport,” said Trudy Lindblade.
One of the goals of the 2023 UCI Glasgow World Championship is to bring the event to both small communities and big cities, according to the CEO.
“It’s an opportunity for those communities to show Scotland to the world and we can show that we’re a cycling nation. But maybe one day they’ll want to come back and visit the country, or if they’re watching the World Cup on television, they will surely come here and see it. they will visit some day in the future.”
The Scottish investment in its new World Cup is around 58 million euros, according to sources consulted, but the economic return “will be strong”, around 19.7 million.
“We expect to get a strong economic benefit from this, but it’s not just the economic benefit that we’re looking for. We know people will come and spend their money in hotels, restaurants and bars, and enjoy Scotland, but we also consider the social benefits that large events bring,” said Trudy Lindblade.
THE BICYCLE AS AN ECONOMIC AND SOCIAL ELEMENT
“For us,” explains the CEO, “it’s about promoting the use of a bicycle, whether it’s to go to work or school, or to stay in shape or one day become world champion. So, for us it’s a question both economically and socially, and we know that’s what this World Cup event will bring to Scotland.”
Thinking ahead, Lindblade hopes it will be “a dream for the future.”
“We have to realize that. We hope these events will inspire the kids to become a champion like Sir Chris Hoy, or Katie Archibald. Let’s see if we can have a Scottish champion at these Worlds where there will be 13 different disciplines.”
The CEO of the World Cup watches with emotion the data of the million people coming to Scotland attracted by the universal celebration of cycling.
“We expect around 1,000,000 visitors over the 11 days of the championships to attend the road races and the BMX and mountain bike areas, as well as spectators at all the different events . So we’re very excited. to welcome large numbers of people to Scotland without the locals leaving their homes and going to the side of the road or going to the Emirates Arena and witnessing indoor cycling for the first time, so intriguing and has something special for everyone”, he concluded.
Source: La Verdad
I’m Robert Maynard, and I am a passionate journalist with experience in sports writing. For the last few years, I have been writing for Today Times Live. My main focus has been on sports-related stories and features. With my strong background in journalism and extensive knowledge of the industry, I am able to provide readers with well-crafted pieces that are both informative and engaging.
