The brand Real Madrid FC is the strongest in the world for the second year in a row among football clubs, according to the latest report ‘Football 50’ 2023 presented this Tuesday by the consultancy Brand Financewith a score of 95/100 (+0.8 points) and the highest rating of AAA+.
The report further states that the City of Manchester leading the most important brand concept, with a value of 1.5 billion euros. Real Madrid is second in this ranking, despite not playing in the Champions League final, which this year Manchester City and Inter Milan will play in Istanbul on May 10.
“The strength of the brand is what attracts fans, players, investors and sponsors to engage with the club, providing commercial value by increasing revenue, prices -especially for sponsorship-, increasing growth and sponsorship, reducing risks. for profitability related to poor performance on the pitch,” Brand Finance stressed.
Pilar Alonso Ulloa, Managing Director Iberia (Spain, Portugal) and South America of the consultancy argues: “Spain has a rich football tradition, with leading international brands. Club brands join the cities, even countries, as its main insignia in sport. Clubs generate pride in belonging to a brand, building the positioning of cities around the world for its brand, its colors, the shield, the stadium and its fans.”
Real Madrid CF, in the 2022-23 season, signed Aurelien Tchouameni for 80 million euros and also reached an agreement for 360 million euros with the investment company Sixth Street to modernize the Santiago Bernabéu stadium, which will provide- way celebrating many events throughout the year after its reform.
“Despite not reaching the finals of the Champions League this year, Real Madrid CF earned the second highest revenue in the tournament, behind Manchester City FC. More broadly, the value and strength of the brand of club has remained strong thanks to various sponsorship deals, including a renewed partnership with Emirates and a new collaboration with BMW as its Official Automotive Partner.
LaLiga continues to lag behind the Premier League
Spanish clubs continue to stand out in the 2023 ranking, with 9 clubs in this year’s ranking. LaLiga (brand value increased by 2% and ranked 37th among the most valuable brands in Spain) is itself the second most important national soccer league behind the 18 clubs in the Premier League (whose brand value is 5 % to 9,000 million euros) .
The nine LaLiga club brands in this year’s ranking accumulate a total brand value of 4.2 billion euros, placing them in second place in terms of brand value and strength, behind 18 club brands in LaLiga. Premier League. The 50 most important international brands have a combined value of 20,133 million euros in brand value this year, 3% higher than what they added in 2022 (19,606 million euros).
FC Barcelona is defending third position
After Real Madrid, FC Barcelona (brand value 4% higher, up to 1.4 billion euros) defends its position in 2022 in third place, just as Club Atlético de Madrid remains in 12th place ( 5% less brand value).
Sevilla FC (whose brand value rose by 6%) also rose five places, to 25th in the table, while Villareal CF rose four places, to 36th place, rising its brand value by 5%. Real Sociedad re-entered the top of the world’s most valuable club brands in position 37. Real Betis (its brand value grew by 31% this year) climbed nine positions to position 34 (from position 43 last year) and is the world’s third fastest growing soccer club brand. Since the beginning of the pandemic, Real Betis has been the Spanish football brand that has grown the most. Its brand value is 63% higher than in 2020.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
