This Monday, LaLiga launched its new brand where it announced the naming of two categories for the next five seasons. And where from this 2023-2024 campaign the First Division will be called “EA Sports” and the Second Division will be called “Hypermotion”. In the latter case, it is the video game technology used based on motion capture that offers high-generation images to generate more realistic game experiences. According to Oscar Mayo “We want to move away from League 2, EA 2 and it will have its own graphics different from Primera”. They are looking for “pride of belonging to the clubs and fans of this category.”
They have received offers from cryptocurrency companies as title sponsors
As explained by Oscar Mayo, the executive general director of the League, “We want a partner to work together for two years.” This is the first non-Spanish sponsor, as has been the case in previous cases, whose economic value is “very satisfactory for the League. As long as it brings us business and helps us change, we will continue to have. ” In fact, Oscar Mayo acknowledged that they have received offers from cryptocurrency companies, but this “does not consist of giving the last name to the competition.” A deal that will bring him around 150 million euros for five seasons, around 30 million euros per year.
This move is part of the new brand change that was announced a few weeks ago with a new logo and symbol.
They are looking for a younger audience
Regarding this new title sponsor, Jorge De la Vega, commercial director of LaLiga, acknowledges that LaLiga is looking for “Someone with whom we can coincide in symbiosis and we could meet some objectives such as reaching younger audiences.” LaLiga highlights that over 200 million play FIFA. “They are aimed at a young, multiplatform audience that already worked with us” and also “we were looking for someone who would help us with many objectives as a title sponsor, and we also gave them the possibility of naming the four competitions.”
Regarding the name of the Second Division, Jorge De la Vega announced that “it is a place to try things, innovations that we can try in the First Division”.
In addition to Primera and Segunda, LaLiga Promises has been renamed FCFutures because it is a branch of EA that focuses on children.
This change will also affect the audiovisual graphics of the broadcasts, a change the new partner is making. The changes that went through increased graphics, customization of colors, the online scoreboard changes its colors. It will be bigger and more dynamic, adapting to specific situations like the goal. In addition, new graphics will be integrated with augmented reality. In addition, an attempt will be made to have a film camera not only in the most important meetings.
This new brand change also affects the official app, website.
New alliances with Netflix Spain
LaLiga has announced an agreement with Netflix for a documentary to talk about the Spanish League. An agreement in which it aims to expand the brand globally. According to Oscar Mayo, “Making it with a company like Netflix raises it to the highest expression. This is the first soccer project in the world of this company. He trusts the league and we are very happy”.
[+] The new LaLiga brand change also affects the official app:
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
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