SA Jorge Masone of the owners of Inter Miami, he wouldn’t be “surprised” if the franchise’s value reached $1.5 billion within a year. Adidas couldn’t keep up. Asking for a t-shirt Leo Messi now on their website, it will arrive in October at the earliest. Perhaps that’s why the fake replicas that invaded beaches and cities this summer have been highlighted.
One of the best investments in history
16 years ago David Beckham arrived in Los Angeles to sign on Galaxy in exchange for, among other things, securing future ownership of an MLS franchise. Almost two decades later, that company has become one of the best investments in sports history following the arrival of Messi.
The former English footballer always knew how to surround himself well and, once retired, with his partners, the brothers. morefought to get the franchise that it would eventually become Inter Miamiwith a very clear purpose: sign Leo Messi. Because of football? Also, but there is an obvious economic strategy that makes gold for all the ‘partners’ involved.
One of the main owners of Inter Miami, Jorge Masothers do not know this economic impact, which beyond the details, can be summed up that the club will double its revenues in the first year since the arrival of Messi.
“Our value will increase. “I wouldn’t be surprised if the valuation of our franchise in a year could possibly reach $1.3 or $1.5 billion,” he said. more in an interview with the financial specialist chain CNBC.
Today, the market value of Inter Miamia team with only five years of history, is far superior to historic Premier League teams such as Newcastle United, Everton either astonville, among others. And, of course, it’s the highest-rated franchise in all of MLS.
Sales commissions increase Leo’s income
One of the most immediate effects since the landing of Messi is the disappearance of all pink and black shirts with the former Barcelona player’s number ’10’ on the back, which sold for $159.99.
For several days, not a single one of the official stores located at the DRV PNK Stadium was left, whose doors gathered an endless queue of fans who could only buy a maximum of two units to ensure they didn’t run out. stocks.
“Adidas is very busy making and printing t-shirts,” smiles Jorge Mas. The saturation is such that anyone who orders one online will have to wait at least until October to receive it.
The breakneck pace of t-shirt sales is also a huge benefit for the company itself. Messiwho agreed with Adidas and the club itself for a percentage of all those profits.
Half a million t-shirts
It is estimated that in this year 2023, half a million units can be sold, at a cost of about 200 dollars, which will be 100 million dollars – in just six months.
The same happens with Apple TVthe platform that owns the MLS transmission rights from this year 2023, and which, until July, has one million subscribers.
The ‘Messi effect’ doubled this number to two million people with access to the games.
When MLS saw that Saudi Arabia was becoming a threat when it came to recruiting Messi because of the economic potential of his league, he opened talks Apple inviting them to be creative. And so an unprecedented agreement appeared, offering the football player a percentage of every subscription sold.
To watch North American MLS you can do so through a monthly subscription that costs $14.99 per month or $99 for the entire season. In a special package that has appeared since the arrival of Messi for 49 dollars.
History will show that on July 21, 2023, the day of Messi’s debut with his new team, Apple processed 110,000 new subscriptions for MLS Pass.
He who has a ticket, has wealth
Everything went up, and the DRV PNK Stadium became very small, despite the fact that it was expanded by about 3,000 extra seats. More seats mean more money, especially since whenever the Inter Miami playing at home doesn’t even hold a pin, and it doesn’t affect the fact that the price of Fort Lauderdale tickets has increased an average of 486% over regular sales, a number that increases with resale – legal in the United States from authorized portals.
It is not only beneficial Inter Miamii, the six “lottery winning” teams also benefit from receiving from Martin in the latter part of the regular season. It also happens that almost all of them are very large cities and large markets such as New York, Los Angeles or Chicago.
Comparing prices of matches Inter Miami away from home, the increase from last year to this year is 1,002%, with tickets reaching $2,395 in Los Angeles, $1,674 in New York or $1,755 when they play ‘the derby’ in Orlando this coming September 24.
At the beginning of September, Inter Miami was, with almost 15 million followers, the fourth team with the most followers on Instagram in the United States, leaving behind historic franchises from the NFL, NBA or MLB.
They just got past the new team of Messi three organizations, all of them from the NBA: Golden State Warriors, Los Angeles Lakers and Cleveland Cavaliers. This translates to Inter Miami will make tens of millions of dollars more in its upcoming annual endorsement deals.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
