Ang Liverpool has been in the bank for the past 12 years Standard Chartered glued to his shirt, a business that, each season, brings him approximately 46 million euros and will double from 2023.
In June 2023 when the current contract signed by the ‘reds’ with the British bank expired and changed the brand of beer in 2010 carlsberg. The last time the deal was renewed was in May 2018, just days before the Champions League final Liverpool lost to him real Madrid in kyiv, and the figure put on the table is 40 million pounds (46 million euros). Now the amount of money could rise to 80 million pounds (94 million euros).
The contract already Liverpool closed for his jersey sponsorship was made at the time he was nothing but an opponent. It is a team that has come from being eighth, sixth and twice fourth in the Premier League and the biggest achievement in recent years has been to qualify for the Europa League final which they lost in Seville. When the Liverpool stamped with the signature on the Bank of America, he made it to the prelude to the Champions League final that would be the beginning of everything.
Return of the winning Liverpool
In the coming years will come the 2019 Champions League, the 2020 Premier League, a European Super Cup, a Club World Cup and two domestic cups. He returned Liverpool winner and with it doubled the value of his shirt.
The group, led by Fenway Sports Groupowner, among others, of Boston Red Soxis in talks to extend the sponsorship that currently binds him Standard Charteredbut also open to the possibility of finding a new partner.
gg.didomi.doWhenConsent(!window.didomiBypass, ‘c:twitterwi-wUmBnnKy’, function () {
var x = document.createElement(‘script’);
x.setAttribute(“type”,”text/javascript”);
x.setAttribute(“src”, “//platform.twitter.com/widgets.js”);
x.setAttribute(“charset”, “utf-8”);
$(“.twitter-tweet”).closest( “span” ).append(x);
});
Chase or beat Real Madrid
One that allows him to reach 80 million pounds and match and even exceed the agreement real Madrid with the airline emirates and annually reports more than 70 million euros in the white club’s coffers.
Cryptocurrencies may hold the key to this ‘sorpasso’ and it is the Liverpool has received offers from a platform of ‘blockchainand a cryptocurrency exchange to stamp their names on his shirt. It will be an unprecedented deal in the Premier League, where there are teams that already have contracts in this type of business, but none have reached the point of appearing as the main sponsor on the shirts. A space where bookmakers have had dominance in recent years.
Rejection of ‘eagles’
Aston Villa, Arsenal, Everton, Manchester City, Everton Y Leeds United they have cryptocurrency companies in their sponsorship portfolio, as well as a Crystal palace who received rejection from their fans, who described these companies as “parasites”, when they signed one.
The possible agreement between Liverpool and cryptocurrencies will be subject to public opinion, with social masses like the ‘reds’ being somewhat critical of club actions when they understand that they are illegal. The clearest case is the European Super League and how Anfield fans protested against its foundation to the point that they gave up.
The purpose of Liverpool is to ensure a contract that will continue the upward value line of his shirt, which, between 2009 and 2015, reported approximately 12 million euros per season at the club, and which can now be placed higher than historical rivals such as Man Utdwhich receives just over 50 million for its agreement with the technology company teamviewer.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
