Ang real Madridvalued at 1,525 million euros, is the football club’s most important brand and, with a score of 94 out of 100, it is also the strongest in the world, according to the latest ranking prepared by the consulting firm Brand Finance.
In its 2022 report, which examines the 50 most important football club brands, clubs from LaLiga Santander They are the second with the most growth in their appreciation and eight of them are on the list: apart from real Madridthe Barcelona, is third; the Atletico Madrid, twelfth; Seville, thirtieth; the Valencia, thirty -four; the Athletic, Thirty -nine; the Villarreal, fortieth; and the Calvesforty -three.
Ang real Madrid, according to this study, increased its brand value compared to last year by 19 percent, reaching the aforementioned 1,525 million euros. For the fourth consecutive year, it retains the title of “most important club brand in the world” and for the first time won the title of “strongest brand”.
The increase in private label value is due to a combination of factors, the report explains: “Improving brand strength and a positive revenue trajectory. This is a strong and promising reversal of the 10 percent decrease in brand value. suffered last year, due to the uncertainty of COVID-19 and the poor sentiment of fans lined up in a threatening European Super League ”.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
