This partnership reflects a shared concern for environmental issues, soft and sustainable mobility and low-impact solutions, which are an integral part of America’s Cup 2024which will be held in Barcelona at the end of August.
Pioneer and major player in electric mobility with a presence in 19 countries, Rebirth has many points in common with Orient Express Racing Teamsuch as the search for performance in both the AC40 and AC75 racing boats and the Lejeune bicyclesas well as the modern electronics found in battery-powered ships, as well as in Matra electric bicycles from Rebirth.
The union between iconic and cult brands such as Solex and America’s Cup refers to elegance and avant-garde, without forgetting the excellence in the production of carbon used in every piece of these boats and in the frame of e-bike Coleen.
Furthermore, the terms of America’s Cup 2024 They require competitors to use only human power to control the sails, and all teams choose to meet this requirement with the strength of the riders’ legs. The Orient Express Racing Team has eight ‘cyclors’ in its Challenger team, whose training program includes a large number of cycling exercises.
Cycles Lejeune and Orient Express Racing Team They share a passion for performance and excellence, which is why Rebirth provided the French team with 16 high-end carbon Lejeune racing bikes.
Furthermore, to support the local Catalan authorities in promoting new transport solutions for Barcelona, Mobicity, a subsidiary of Rebirth Groupwill deploy a fleet of self-service electric bicycles, which will be made available to the entire Orient Express Racing Team.
Grégory Trébaol, president of the Rebirth Group, says: “When I met the Orient Express Racing Team, I was immediately drawn to their environmental approach and the concept of low-carbon travel. This concept is also part of the Rebirth Group’s values, which go beyond sports. Therefore, through our brands and our mobility solutions like Mobicity, we will support the athletes, as well as the staff, throughout the America’s Cup.”
Stephan Kandler, CEO of the Orient Express Racing Teamadded: “We are pleased to join forces with the French group Rebirth, European leader in eco-mobility for almost 20 years, which is now supporting the French team.”
And he added, “at the Orient Express Racing Team, we immediately want to promote soft and sustainable mobility, reduce Co2 emissions, reduce global energy consumption, have the smallest possible impact in general and, in particular , in the Catalan region, where most of the team has been based since last August. With its seven brands and its Mobicity solution, the Rebirth group supports us in this commitment.
“In addition, in the strict field of sports, our sailors enjoy a fleet of Lejeune bicycles, one of the emblematic brands of the Rebirth group. These are technological gems designed for sport and performance, which our cyclists use every day to train” .
Lejeune bikes are also available to the general public and are sold at an exclusive location in Barcelona. Selected Rebirth Group products can also be purchased from the official Orient Express Racing Team online store, with limited edition custom Orient Express Racing Team bikes going on sale from April 1, 2024.
Source: La Verdad
I’m Robert Maynard, and I am a passionate journalist with experience in sports writing. For the last few years, I have been writing for Today Times Live. My main focus has been on sports-related stories and features. With my strong background in journalism and extensive knowledge of the industry, I am able to provide readers with well-crafted pieces that are both informative and engaging.
