The German Football Federation (DFB) announced today that it has signed a contract with American giant Nike for the period from 2027 to 2034, thus putting a end a relationship with Adidas that has lasted since 1954, 70 years ago.
Nike will supply “all DFB national teams and promote German football in its entirety”, according to the statement. The decision was taken because the American giant presented “so far the best economic offer”, the amount of which was not disclosed by Holger Blask, Chairman of the Board of Directors of the DFB.
An agreement beyond the ‘Mannschaft’
The American company “also admires its vision, which also includes a clear commitment to the promotion of amateur and grassroots sport, as well as the sustainable development of women’s football in Germany,” according to Blask.
The agreement This is a very hard blow for the three-striped brand, whose history has been linked to the glory pages of the ‘Mannschaft’ since 1954 and of which it is its historical supplier.
Adidas received the news on Thursday
The Adidas group, whose contract with the DFB runs until the end of 2026, briefly confirmed the news, specifying that it was informed on Thursday of the change of sponsor of the ‘Mannschaft’.
Until December 2026, the DFB will do everything possible to “achieve joint success with (…) Adidas” and German football is “deeply indebted” to Adidas “for more than seven decades”, declared by Bernd Neuendorf, president of the organization. in the press release.
The 2026 World Cup will mark the change
During Euro 2024, which will be held in Germany from June 14 to July 14, the ‘Mannschaft’ will set up its base camp near the Adidas headquarters, in Herzogenaurach, in the south of the country, and will continue to play with the team. jersey. signature of the three drawings presented a week ago.
The 2026 World Cup in the United States, Canada and Mexico will mark the farewell of the German team to Adidas and its icon with four stars that symbolize every World Cup won, always by the German firm, in 1954, 1974, 1990 and 2014. .
Nike already equips Brazil and France
Nike has tried several times to wrest from Adidas the prestigious contract to equip the German national teams, so the brand founded by Adi Dassler will have to pay more than 50 million euros annually, double the previous agreement, to renew the contract that expires in 2026.
Nike has equipped the Brazilian team since 1989 and in 2011 it ousted Adidas as the sponsor of the French team.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
