ANDhe is the Tour de France It is the number 1 cycling event in the world and one of the most important and relevant sporting events in the world, just remember that 3.7 million people watched on average every stage of the last edition of ‘Big Boucle’. Cyclists, teams and brands know the importance of the Tour and few sporting events offer more relevance than the French round, so the official birth of the new RedBull Bora Hansgrohe see the light the first time, except for the surprise, the next time Tour de Francealthough according to Krone AT media the announcement will be made before the start of the race.
Since last January it has been notified that the authorities of the free competition ofand Austria has given approval to Red Bull’s acquisition of 51% of the German cycling team Bora-hansgrohe There has been much speculation about when this association will be confirmed and about its scope and its impact on the peloton.
But as MD learned, except for one big surprise, the release of a new one Red Bull Bora Hansgrohe it is on Tour de France and indeed what is almost certainly the jersey that the riders of the German team will wear has already been leaked, as revealed by the Austrian media Krone.
A jersey that may be slightly different from the leaked image and that the German team will wear from the start. start of the Tour in Florence next June 29, led by Slovenian Primoz Roglic who will seek to achieve the success that has always eluded him in the Tour de Fancia, after being abandoned in 2021 and 2022 and being 2nd in 2020.
The presence of the Austrian energy drink giant in the peloton is not new, in fact it already has a sponsoring cyclist in the Bora team, the German. Anton Palzerand another of the stars of the peloton, like the Belgian Wout Van Aert, of Team Visma-Bike Lease They are also Red Bull racers and wear the brand’s colors and logos on their helmets.
The presence of Red Bull In sports it is not new, sponsoring countless sports and athletes. Its presence in cycling is already visible, especially in modalities such as mountain biking, and now it remains to be seen whether its landing on the asphalt will be limited to this operation in the formation of Bora or more.
Source: La Verdad
I’m Robert Maynard, and I am a passionate journalist with experience in sports writing. For the last few years, I have been writing for Today Times Live. My main focus has been on sports-related stories and features. With my strong background in journalism and extensive knowledge of the industry, I am able to provide readers with well-crafted pieces that are both informative and engaging.
