The official World Cup poster has been released

The Official poster of the 2022 World Cupcreated by Qatari artist Bouthayna Al Muftah, was announced this Wednesday at a ceremony held in airport Hamad International.

FIFA informs that for the first time a poster series for the contest, all were designed by the same artist, who the main poster “represents air toss of traditional headdresssomething that symbolizes the celebration and love of football in Qatar and the Arab world ”.

Meanwhile, seven second posters are “showing the the Arab world ‘s passion for football and the game as something that binds families together ”.

“My main inspiration is the concept of collective memory. Much of my work focuses on past experiences, on memories, linking them to the present and archiving them in a contemporary way. I want the posters to follow this theme and tell the story of Qatari football culture, ”Al Muftah explained.

“I wanted every poster to show the festival and football fans in Qatar. The main poster shows ‘gutra’ and ‘egal’ (traditional headgear) waving in the wind in celebration, something fans do here when a goal is scored. “

FIFA Marketing Director Jean-François Pathy said the poster “is a atmospheric reflection of artistic and football heritage of Qatar ”and assured that they are“ extremely proud of this beautiful series of posters that showcase Qatar’s passion for football and puts a talented local artist in the global spotlight ”.

“It wonderful posters symbolizes our love of football and our longing to host the first FIFA World Cup in the Middle East and the Arab world, ”said Khalid Al Mawlawi, Deputy Director General of the Supreme Committee for Delivery and Legacy.

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