The GOL chain continues to broadcast a Primera match, but no one has bid on the LaLiga SmartBank package, which costs a million euros
Besides an unexpected and highly unlikely last minute turn, the open matches of the Second Division (LaLiga Smartbank) that the GOL themed chain has given in recent years will disappear from the grid. The deadline for renewal or re-awarding of contracts with audiovisual companies opting for the football industry has not yet expired, but is about to do so and everything will be finalized early next week. No one has bid on that package, which costs a million euros, which is why all matches in the silver division can be seen exclusively on Movistar, pay TV. GOL broadcast several matches from Cartagena last season.
The open meeting of LaLiga Santander, the only one yet to be awarded, will be broadcast by GOL, after Mediapro has extended the audiovisual rights of the matches in the First Division and the open summaries for three seasons, as announced yesterday by the portal ‘ 2 Playbook’.
According to the aforementioned platform, LaLiga expected to collect 14 million euros in the second round with this agreement. Since the attribution has been made to the third party, the amount is assumed to be below that figure. ‘2Playbook’ points to GOL as the channel that will openly broadcast the Primera match, but also points out that it is Mediapro’s goal to share the twelve-minute summaries with other channels, so that they will not be sold exclusively.
The highlight is that for the first time in history, LaLiga has not received offers to broadcast the LaLiga Smartbank season, so the matches in the Second Division can only be followed via platforms and pay TV. This is alarming as it adds to the 17% drop in average crowd influx to the First and Second stadiums from just last season.
Open football also seems to have numbered its days in Spain. The average occupancy of seats in the Cartagena matches in Cartagonova was 44%. The average number of spectators was 6,252 fans, the tenth highest in the Second Division. Zaragoza was the team that brought the most people to the stadium (14,969), followed by Málaga (14,065) and Valladolid (13,301).
For example, LaLiga Santander will be broadcast next season by Movistar and DAZN, who bought the rights until 2027. Movistar took over the rights for five games a day and three days exclusively. DAZN, with the other five parties. Later, Telefónica bought its package from DAZN for 1.4 billion euros, 280 per season. This agreement means that Movistar will be able to broadcast all LaLiga matches until 2027. Those who only have DAZN can watch five matches a day, except for the three exclusive days that Movistar has been given. GOL will broadcast the match openly.
The Champions League, Europa League and Conference League are broadcast by Movistar Liga de Campeones. As for international football, the Premier League will be seen on DAZN (integrated into Movistar) and Serie A, the Bundesliga and Ligue 1 on Movistar.
At the World Cup in Qatar, TVE will broadcast 24 matches, including all of Spain, four rounds of 16 matches, two quarter-finals, the two semi-finals and the final. The rest of the matches will be broadcast on a pay channel that Mediapro will create for the World Cup tournament.
As for LaLiga Smartbank, apart from Movistar, it is not yet known who will be issuing it. LaLiga will now market this package itself and will post it on a non-exclusive basis, having not received any offers from any operator. The price is one million euros. Finally, the RFEF tendered the rights to the Copa del Rey last April, after completing the three-year period (2019-2022) during which DAZN shared them with Mediaset. There is no buyer yet.
James Roures, president of Mediapro, recently emphasized in an interview with ‘Radio Marca’ that “the open game is useful for some times of the week, but the summary gives you continuity”, and downplays the fact that there will be no more Go this year. is. see Second matches openly. “The open play has little public and commercial value, but the summaries are very important. More than the sides,” he said. The mandatory nature of open football is one of the problems that LaLiga has been trying to solve for years and it looks like it will be coming soon.
Source: La Verdad
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