UD Las Palmas and the company ICC Sports were created this September a product to generate informative content beyond the Spanish market and focus on emerging areas such as the US, Asian markets or others with high growth such as sub-Saharan markets with high capacity for private spending and audiences.
He president of UD Las Palmas and patron of the Canarian youth academy, Miguel Ángel Ramírezhas been set as a top priority to climb the ranks in the global awareness of the Canarian brand and to ensure that the creativity of the island’s proposals is seen on a global scale to generate more value for LaLiga. That agenda has already begun in the United States where it can play into ‘codeshare’ agreements with San Antonio in Texas, a city founded by islanders.
The yellow team said this Thursday that this strategic agreement marks a significant milestone in the evolution of UD Las Palmas’ communication strategy, positioning it not only as a sports reference, but as a multifaceted entity focused on different aspects of society. With this alliance, the club hopes to attract new followers, improve your SEO positioning and open new monetization opportunities by diversifying your audience.
The plan includes advancement of modern stadium technologiesthe development of social responsibility projects or the enhancement of the club’s rich history and cultural traditions in society, the last line that connects tourism.
The intention is to show how UD Las Palmas not only contributes to entertainment and sporting passion, but also acts as an economic and social engine in Gran Canaria, positively influencing job creationlocal development and social cohesion. Through this comprehensive communication strategy, UD Las Palmas aims to fstrengthen your brand and expand its resonance with diverse audiences, both locally and internationally.
The main purpose of the agreement is diversify the media presence of UD Las Palmasexpanding its reach beyond the traditional scope of sports. In this strategy, the club seeks to attract a wider and more diverse audienceinterested in the technological, social, cultural and business aspects of the club.
ICC Sports will provide exclusive content addressing various topics, including articles and videos on using new technologies to improve team performance or entity infrastructure innovations. Additionally, they will include stories about the global expansion of the UD Las Palmas brand and its international partnerships, highlighting how the club is positioning itself on the global stage.
Also, special emphasis will be placed on CSR projects, highlighting the club’s sustainability efforts and its social work in the community. It will also cover rich history and tradition of UD Las Palmasincluding cultural events and other important aspects of its heritage.
He Content will be distributed free of charge to regional, national and international mediaallowing them to benefit from exclusive and attractive material free of charge. Media can access a Optimized content flow to increase traffic and engagementwhich leverages ICC Sports’ experience in data analysis.
UD Las Palmas, in collaboration with ICC Sports, aims to implement new photo and video creation tools using artificial intelligence (AI) to change your communication strategy. These technologies will allow the development of highly attractive and personalized visual content, which will better capture the attention of the global audience and position UD Las Palmas as a pioneer club in the adoption of advanced technologies in the field of football, reinforcing its image of innovation. and modernity.
Larry Alvarez. “We are excited to partner with ICC Sports to bring our brand to new audiences,” said Larry Álvarez, Director of Communications at UD Las Palmas. “This collaboration will enable us connect with global audiences in deeper and more meaningful wayswhich highlights not only our sporting achievements, but also our commitment to innovation, culture or social responsibility, among many other aspects that make up the universe of activities and effects of an entity like UD Las Palmas“.
Enrique Farez. The director of ICC Sports said that “our mission is to strengthen the positive impact of UD Las Palmas through content from high quality that resonates with global audiences. We will focus on highlighting your unique identity as an ambassador of Canarian culture, your social responsibility initiatives and your commitment to innovation. We are confident that this partnership will strengthen the club’s presence in the main markets, inspire a new generation of fans and attract international commercial partners, presenting the legacy of Las Palmas in a brighter light. and a more global future.”
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
