New York Yankees and AC Milan: two brands, nearly 9 billion dollars in combined value. Baseball and football royalty. Their iconic logos are combined in a new marketing campaign: “ACM x NY Yankees.” The New Yorkers’ ‘N’ and ‘Y’ within the ‘Rossonero’ shield in a collection of unpublished kits. So the two teams exported their brands to the international market.
A total of 76 trophies gleamed in their display cases. AC Milan has won 49 titles, including seven Champions Leagues. The Yankees are the winningest MLB franchise with 27 World Series. In 2022, Yankee Global Enterprises, the Yankees’ ownership group, acquired a minority stake in AC Milan. Since then, the two brands have researched and exploited business strategies together.
Under the slogan ‘ACM x New York Yankees’, the two teams are promoting a new collaboration inspired by the “intersection between fashion and the fan community.” The clothing collection, which includes T-shirts, sweaters, sweatshirts, hats and accessories, aims to combine the style of Milanese fashion and the New York urban spirit.
Logo integration
At the focus of the collection is a new logo. Milan’s iconic oval shield remains red-black, with the acronym ACM above and the year of foundation, 1899, below.
In the center, the red and black stripes and the red cross on a white background, symbol of the city of Milan, disappear to make room for the N and Y of the Yankees.
Starting last Monday, these commercial promotion items They are sold in the United States at the official MLB store in Manhattanat Yankee Stadium in the Bronx, and in Italy in all Milan official storesincluding ‘Bottega del Diavolo’ (Devil’s Cellar), the new ‘premium’ Milanese club establishment in the heart of the Lombard city.
High expectations
The two franchises have high expectations for this collaboration. And this is reflected in the sale prices, when you consider that the jacket with the double logo (AC Milan on the front, Yankees on the back) sells for $322. The hat with the special shield costs $65 and the baseball, with the same logo, sells for $40.
“The New York Yankees and AC Milan are synonymous with their sports and their cities. Bringing them together in this project makes a lot of sense on several levels, especially considering how our brands in sports and fashion,” said the president of the Yankees. Randy Levine.
“With the introduction of the ‘ACM x New York Yankees’ collection, we are celebrating a unique moment in the history of our iconic brands. This collaboration is a tribute to the pivotal impact of the cities of Milan and New York on global fashion and culture , and we are eager to see this spirit that crosses the two cultures reflected in the people who enjoy the collection,” said Giorgio Furlani, CEO of Milan.
Global icons
The Yankees are worth $7.55 billion, according to the most recent estimate made by Forbes in March of this year. They have no rival in MLB, where the second most valuable franchise is the Los Angeles Dodgers, with 5.45 billion dollars.
Milan, owned by the American investment fund Red Bird, founded by Gerry Cardinale, has a value estimated by Forbes at 1,425 million dollars. It is the second most valuable club in Serie A. It surpasses its neighbors Inter Milan (1,000 million) and trails Juventus (2,050 million).
At the global level, AC Milan is the fourteenth most important brand in footballl, in a classification that sees Real Madrid in command with an estimated value of 6.6 billion dollars, according to cited sources.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
