The DSM group changed its name to Picnic PostNL

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He andDSM-firmenich PostNL cycling teamin which the French Romain Bardet and Warren Barguil are part, changed its name to Team Picnic PostNLin honor of its new main partner, an online supermarket.

In this four-year partnership, «Picnic will support a sports team for the first time in its history (…) and also extends its brand recognition beyond the Netherlands,” said the Dutch team in a statement published on Thursday.

Picnic PostNL has three teams: a World Tour men’s licensed team (1st division) with riders like Bardet, Barguil, the Dutchman Fabio Jakobsen and the German John Degenkolb, a women’s group and a men’s development group there are young promises.

DSM has sponsored the team since 2015. Also the Dutch team change cycling partners and now it is branded French Lapierrethat will support the Groupama-FDJ squad until the end of 2023.

Source: La Verdad

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