BMW has been playing in MotoGP for months. The German manufacturer, for some time now, preparing his landing in the Motorcycle World Championship. We announced it in ‘Mundo Deportivo’ in Marchand so far the steps are being fulfilled.
The additions by Toprak Razgatlioglu and Markus Flasch They are the first warning. The director of BMW Motorrad is passionate about the competition, and signing ‘El Turco’ as the leader for the official WorldSBK team project is a clear statement of purpose.
Now good. to jump, BMW needs two things to happen. They already have the first one, and it’s none other than that win the WorldSBK championship – they won it in 2024 with Torpak –. The second, that all manufacturers start from scratch and that will happen to new MotoGP regulations starting in 2027.
Sven Blusch, very clear
He BMW Motorrad racing director, Sven Bluschrecently gave an interview to ‘SpeedWeek’ where he assessed the manufacturer’s entry into MotoGP. “I know we’ve been saying this for a long time, but we do the strategy. The important thing at this point is that decisions cannot be made quickly, we want to set it up to be a long term plan“.
Blusch also confessed that “The goal is, by the middle of the year, we know which direction we’re going. I can only show what options we have. Markus Flasch had to decide what was best for the brand. In the end, it has to be decided from above. We don’t do anything if it doesn’t fit the board’s overall strategy.. This is very important. We don’t want to enter somewhere and then leave again. An important point for Markus, and also for me, is that it lasts a long time. It should be integrated into our communication and marketing strategy and be independent of individuals, boards or executive directors. “It should be something that everyone understands that makes sense.”
Finally, the MBW Motorrad racing director emphasizing that”The most important thought is not to think that motor sport only costs money. The mentality should be that motorsport helps to grow. Growth is the most relevant keyword. There are markets where we are still not represented the way we would like. We have a big focus on America and Asia in the future. “Other companies have shown how motorsport can be used as a tool to conquer the market.”
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
