CSD, COE and RTVE re -confirm their commitment to the Olympic Sport with the renewal of the Ado Agreement until Los Angeles 2028

The Superior Sports Council (CSD), the Spanish Olympic Committee (COE) and Spanish Television Radio (RTVE)Founding partners of Olympic Sports Association (ADO), They signed the renewal of a partnership agreement marking the beginning of the road to take the Spanish Olympic team to games de de Los Angeles 2028with a look also set to Milan-Cortina 2026.

The law took place at the CSD headquarters and had participation of José Manuel Rodríguez Uribes, President of CSD and Co -President of Ado; Alejandro Blanco, President of COE and Co -President of Ado; and Eduardo Fernández, director of corporate services of the RTVE and Vice President of Ado. The General director of Ado, married Jennifer.

From Barcelona’92Ado accompanied the athletes to the great purpose of competing in the Olympic games, focusing on the road: in the silent preparation and the technical and man’s work hidden behind every classification, of every success, of every Olympic dream. Because the games are fate, but what really brings us everything that is built until they reach them.

In this new Olympic cycle, covering so much Milan-Cortina 2026 number Los Angeles 2028Ado is updated to remain a sports development tool.

In renewing this alliance, continuity is given to SCHOLARSHIPS OF CSD TEAM SPAINA major tool to ensure the preparation of Olympic athletes in their high competition cycle. These scholars represent the joint promise of signatory institutions with sports efficiency, technical and economic support to those who represent Spain in the elite of international sport.

During the law, the President of CSD, José Manuel Rodríguez uribesEmphasizes the importance of this alliance, “which symbolizes the promise of a whole country with its athletes and the values ​​they represent: effort, excellence, equality and overcome.”

“Renewal of ADO cooperation agreement is a key step in planning the new Olympic cycle. This means not only the continuation of a successful model, but also the re -confirmation of the Spanish government’s support in developing our sport by ensuring that athletes can prepare for security conditions and economic stability,” he said Rodríguez uribes.

In 2025, CSD plans to provide nearly 8 million euros in the scholar system CSD TEAM SPAIN -ADO, that financing is completed with private sector contributions. “Both from the public and from the private sphere, we understand that the impulse of preparing athletes is not only a promise of results, but also for the best projection of our country in the world,” Rodríguez Uribes said.

Essential Improvement on the Way to Los Angeles 2028

This system of scholars in athletes and assistance to coaches includes important improvements to the beginning of the ángeles, to which the extent to the first year of the Olympic cycle of scholars provided by ranking or the regulation of maternity situations. Athletes will maintain 100% of their scholars during the year following their child’s birth. In addition, maternity situations will also be protected in the second year, where they will receive 50% of the scholar if they do not get greater help for the results, to facilitate their return to the competition.

Along the same lines, the President of COE, Alexander Blanco.

The COE, in addition to being one of the founding partners of the Ado program, contributes directly to the support of the Spanish Olympic team with important resources for the preparation and competition of athletes. Among its contributions include the complete sponsor of the official similarity of the entire Olympic expedition, as well as the management and scope of medical services – including doctors, physiotherapist and technical personnel – which includes equipment throughout the entire Olympic cycle.

In these contributions added resources derived from programs such as the podium, which is promoted along with telefónica, and the help from lA Universidad Ucamthat -Cannel by COE to facilitate the training and dual development of high -level athletes. These support lines are aligned with The values ​​of Olympism and complement the Scholarship structure, ensuring a solid, coordinated and sustainable ecosystem for elite in sports performance.

For part of it, Eduardo Fernández, who represents RTVERe -proved the public environment with the program: “Today is a very important day for TVE. We have changed the promise of public television along with the Association of Olympic Sports. For us, it is important to have the first level of Olympic sport and work together for Spanish sport. For the RTVE, this is the sport you want.

The new communication plan designed by the RTVE, which has been with an annex in the Ado 2028 agreement and will be strong since this year, reflects – the release of 764 spots per year on its main channels – 1, 2 and teledportorte – with a strategic distribution throughout all time spaces, including open, desktop, late and chief time. In this it has added more than 4 million unstable copies of the spot to the RTVE Play platform, guaranteeing mass digital range in the public audiovisual environment.

In addition, the RTVE ensures the continuation of specialized weekly content through Los Angeles and Olympic connection programs, which will be released alternately and include redifusions. These products will have personalized headers and closing sponsors’ logos.

The new plan also found the integration of the promotional content of sponsors into the fast -paced channel – it always allowed rights – and the door to the editorial collaboration opens through interviews, reports and other audiovisual materials provided by the ado.

All of this involves a significant improvement of communication plan for this Olympic cycle.

Finally, the General director of Ado, couple Jennifer, would like to thank: “From Ado I appreciate the support of three founding institutions and, in particular, the shared desire to continue working so that more companies have joined as Spanish Olympic’s Spanish team sponsor.”

The improvements of the agreement aim to develop a more attractive, modern and aligned ecosystem with Olympism values. This evolution aims to expand the basis of sponsors who support the Spanish Olympic team, strengthening the national projection and its commitment to the Spanish brand.