The real Madrid is the team with the highest annual turnover in shirt sales, with 3.3 million euros, turnover increased by more than 400% compared to 2018. That is what the report of Kiliagon, the global division of the Labelium Group focuses on 100 % on Amazon. A study analyzed the results of ‘merchandising’ sales on Amazon of the four main European leagues: Spain, Italy, England and France. Some leagues have an estimated annual income from the sale of shirts of 12.3 million euros.
At the back of Real Madrid, The PSG It earned the most revenue from selling t-shirts. , with 2.2 million euros. The podium was completed by Milan, with more than 1.5 million euros. The FC Barcelonathe only Spanish team with Real Madrid among the ten teams that sell the most shirts in Europe, is in sixth place with a turnover of 700,000 euros.
The study highlights that the PSG, after the signing of messi, It sold more than a million shirts for the first time, 60% of which featured Messi’s number 30, according to data from the club itself.
Kiliagon’s analysis also focuses on two teams that have enjoyed great success this season: the A.C. Milan, Serie A winner, and the real Madrid, winner of LaLiga and the Champions League. “A comparison was made between the two weeks before and the two weeks after Real Madrid’s win in the Champions League and AC Milan’s win in their local league. Based on the top three keywords with the highest search volume, AC Milan had a 231% increase in menchardising sales, while Real Madrid saw 166% growth,” the company said in a statement.
Borja fishing, Managing Director of the Labelium Group in Spain, explained that “Amazon represents a great opportunity for football clubs that do not yet have a direct presence here, to continue building their brand and the relationship with their fans. On a platform with this scope and growth, it will undoubtedly be interesting for different clubs to have control over the message both in their own stores and product sheets and to consider Amazon as another channel of selling in a multi-channel approach ” .
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
