The Eugene World Cup, audience record in the US.

The World Athletics Championship -held in Oregon between July 15 and 24- drew a record number of television viewers in United States (NBC), as reported by the Comcast group. The results of this edition, a total of 18.7 million viewers, surpassed by 65% ​​the best historical record of following a World Cup, which is the London 2017 with 11.3 million.

The celebration of a World Cup for the first time on US soil with schedules in ‘prime time’ and the record 33 medals (13 gold) of ‘Team USA’ was key in getting the media attention of the local public.

In addition, NBC recorded the highest audience on the final day of the championship of 3.2 million viewers, the highest number recorded for an athletics competition – not related to the Olympic Games – in the last 26 years.

“Hosting Oregon 2022 has given us an unprecedented opportunity to passionately engage athletic fans while also generating new fans,” he said. Gary Zenkelpresident of the NBC Olympics & Paralympics.

“This allows us to face the 2024 Paris Games with record anticipation,” said the leader. NBC’s deployment to cover this World Cup is huge, with a huge IBC – TV Compound outside the Hayward Field and covers 43 hours of television with morning and afternoon sessions. In total, this range averaged 834,000 daily viewers, a number that quadrupled the records averaged in Doha 2019. In addition, all tests are offered via streaming through Peacock.

NBC is the main television with the rights to the World Championships in athletics and Olympic Games and it has armored contracts for the next decade. In the case of athletics, they have the rights until 2029 and for the Games, they have exclusive coverage of Paris 2024, Milan-Cortina 2026, Los Angeles 2028, JJ.OO. Winter 2030 and Brisbane 2032, at a rate of over 1,000 million dollars per edition.