Joan Laporta announced this morning that the FC Barcelona has entered into an agreement with Socios.com for the sale of 25 of Barca Studios forever in exchange for €100 million. The president is already confident in the activation of the third economic ‘lever’ after the sale of 25% of TV rights to Sixth St. You can now register for signings. But, what is Socios.com and what does it do? These are the company’s guidelines as stated on its own website:
The company Socios.com engaged in marketing of Fan Tokens and on their website they claim to be the world’s leading provider blockchain for sports and recreation. They also added that “the world’s largest sports organizations support our mission to turn passive fans into active fans through Fan Token.”
And what are those Fan Tokens? Well, according to most experts, this is a kind of functional currency in the field of sports, which aims to give fans voting power in the decisions of a club, exclusive access to certain areas, discounts , rewards and other benefits. . In this sense, these fans can influence, through surveys, the activities of the club. For example, in a practical case, the sevillistas were able to choose the social sponsor of each 2022-23 shirt courtesy of socio.com, which provided its space for it under the shirt number. Fan Tokens seeks to create a digital community that is more connected, active and empowered in the world of sports and its various entities.
For his part, the blockchain It is a kind of cryptocurrency market where you can make transactions with them.
Also on his website, Socios.com gives details of who they are and what their corporate structure is: “With European headquarters in Madrid, Switzerland and Malta, with offices in Istanbul, Miami, Lyon, South Korea, Brazil and London, Chiliz / Socios. com team has With more than 220 people and a list of more than 120 partners in 27 countries, Chiliz and Socios.com are subsidiaries of the Mediarex Group, a global sports and entertainment organization founded in 2006. The founder and CEO , Alexander Dreyfusowns 76% through his personal holding company Zokay Investments Ltd. The other shareholder is the executive vice president and co-founder of the Group DAZNJohn Gleasure, the French telecommunications tycoon Xavier Nieland Beijing-based venture capital firm Ceyuan Ventures.”
Furthermore, they explained thatchilli raised $66 million in 2018 through a private placement of digital assets. The company has a treasury of over $500 million in digital assets.”
Messi, ambassador of Socios.com
Recently, Leo Messi joined Socios.com as the image of this brand, specifically as a Global Ambassador to educate and promote to his fans about this new technology that connects fans to the sport in a more active way.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
