Electrification will ensure that DS grows above 22% in 2022

The electric and plug-in hybrid versions represent 39.6% of the DS sold in Spain

Ending 2022, the DS Automobiles brand consolidates its growth in the Spanish premium market and intends to continue its progress in the Spanish market by betting on electrification and strengthening the relationship with its customers with new services and experiences
DS Only youbringing the 100% online sales process to the forefront.

At the end of the first eleven months of the year, with 4,359 registered passenger cars and a market share of 3.4%, the automotive company climbs one position in the ranking to sixth position in the “premium” segment with registration
a 22.3% increase in its enrollments compared to last year, in a market that was down 2.9% over the same period.

In the past five years, DS Automobiles has practically doubled its penetration in the premium market, multiplied the weight of the electrified E-TENSE versions in its sales mix and climbed four positions in the list of brands with the highest registrations, adding mythical names to the universe. of luxury cars.

As for models,
the DS7 SUV, which was completely renewed in 2022, is the best-selling DS car in 2022, with 2,550 orders, 63% of which correspond to the three E-TENSE plug-in hybrid versions. With 1,182 registrations, the DS 7 E-TENSE ranks fourth in the premium plug-in hybrid passenger car market.

The DS 4 is DS Automobiles’ proposal in the C Premium segment. With its 1,846 orders, it will be the brand’s second best-selling model in 2022.
E-TENSE plug-in hybrid versions represent 37% of the mix. For its part, the DS 3, with 655 units sold, represents the renewal of its range with 11% of its registrations for its electric version. The DS 9 is the brand’s new flagship. It stands out for its high level of electrification, with 74% of its orders corresponding to its E-TENSE plug-in hybrid versions.

In addition to cars, DS Automobiles has launched and enhanced DS Only You services, with exclusive DS Privilege experiences, and expanded its catalog of experiences to
Michelin star restaurants distributed throughout Spain, and the personal attention of DS Valet. In addition, the French company already offers its customers the opportunity to purchase any model in its range online via the Internet. The customer can choose between collecting his new DS at a DS point of sale or receiving it directly at his home.

As for 2023, DS aims to continue growing in the Spanish market to win new customers and continue to climb positions in the premium brand rankings. To this end, new versions will be launched in its range of vehicles, such as the
DS 3 E-TENSE 100% electricwith 156 hp and 400 km of autonomy and is committed to a fully electrified range in models such as the DS 9.

Likewise, the E-TENSE 4×4 360 version will be present in more cars to go out and conquer new territories. Regarding the relationship with the customer, DS Privilege will make an offer
a catalog of 50 exclusive experiences throughout the year and an increase in brand sales via the online platform is expected. The number of exclusive dealers will increase from 35 to 40 in 2023.

Source: La Verdad

Ida

I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.