“The Christmases that you could not live”, the emotional advertisement of the DGT that makes people aware of road accidents

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With the arrival of Christmas, the announcements of various organizations taking advantage of the holidays to launch their campaigns follow one another. Mythical and long-awaited are the Lottery of Campofrío, but this year the DGT also wanted to participate.

The agency has developed a Christmas ad that addresses the most emotional and dramatic part: the death of a family member. Under the motto “You couldn’t live Christmas”, the DGT brings together a family who lost their father years ago to recreate images.

Thanks to artificial intelligence, they have created a photo album in which
the dead man appearsraising awareness of the importance of respecting traffic rules, in particular keeping a safe distance.

“I was not able to experience this Christmas with my father,” says one of the daughters of the family, as everyone appears emotionally remembering the beloved Martín, who
died in 1983 in the event of an accident caused by respecting the safety distance.

Source: La Verdad

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