Renewable reliability: the future of tires lies in sustainability


Michelin is committed to improving the mobility of its customers in a sustainable way, for which it has put into practice the “All sustainable” strategy that minimizes the environmental impact of its products without sacrificing the benefits

We are surrounded by bonds. We need them, they make our lives easier, but like everyone else
Really important things almost always go unnoticed. They look simple, they are black and round, and they all look the same, but inside these everyday products lies advanced technology, refined over more than a century of history.

Tires are the point of union of our vehicles with the ground and their behavior depends on them just as much
our safety like the performance of our car and, ultimately, the impact on the environment.

Michelin has been at the forefront of the mobility sector in all areas for more than 130 years, and in recent decades has become increasingly aware of the importance of caring for our environment. That’s why it has
strongly committed to sustainability. To do this, the company has pledged to follow the “All Sustainable” strategy, a plan based on drastically reducing its environmental footprint and integrating 100% sustainable raw materials into its tires.

A challenge only within the reach of a company that over invests
680 million euros in innovation and which employs approximately 6,000 employees to develop and test the new technologies that will be part of the mobility of the future. In this sense, Michelin works to reduce the environmental impact of its activity and its products in various areas: raw materials, manufacturing, use, duration and end-of-life.

The company is very clear that the future is for the market to make a proposal
sustainable without sacrificing benefits. A commitment that goes way back since 1992, Michelin has developed 5 generations of energy-efficient tires (3 for passenger cars and 2 for trucks) that have saved nearly 14 million liters of fuel and 35 million tons of CO2, representing a 40% reduction.

A perfect example of this innovation is the new generation of Michelin Pilot Sport 5 sports tires for passenger cars, designed to maximize driving pleasure and provide a unique combination of long-lasting performance, wet and dry grip and sporty aesthetics. technological features.

Among them, we can highlight the Michelin MaxTouch construction, which evenly distributes the forces of acceleration, braking and cornering drift in the contact area, providing more uniform wear and longer tread life.

Another, born directly from Michelin’s experience in racing, is Michelin Dynamic Response technology, a hybrid layer of aramid and nylon yarns that forms a belt around the structure at the top of the tire and
ensures optimum transfer of steering wheel movements to the road and from the road behind the wheel, increasing precision and driving pleasure.

And that’s what it’s all about:
safety, efficiency, fun and care for the planet. And that’s what Michelin offers, a wide range in which you can find the right tire depending on the use you want to give it.

From the beginning, Michelin has strived to offer its customers the best, safe, sustainable and pleasant mobility, and over the years this desire has only grown and will continue to do so in the years to come, with an increasing importance of respect for the environment. . So says Florent Menegaux, President of Michelin, who states that “our vision of the future is based on a conviction:
100% of the materials used by the Group will be sustainablethat is, from recycled or renewable raw material and not from oil.

Source: La Verdad


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