It is the third brand in the European electric vehicle market and the second in hybrid vehicle sales
The
“Plan Renautution” It shows its first results amid a major automotive crisis stemming from the component crisis, the impact of Covid-19 globally and the war in Ukraine. With these parameters, the diamond brand has achieved its goal of profitability compared to the number and volume of sales, but without giving up the first positions among the most important brands in Europe.
That’s how he explained it
Fabrice Cambolive, Chief Operating Officer of the brand, during a meeting with the media. Renault achieved a market share of 6.4% (-0.7 points less than in 2021) with 832,605 units sold. As in 2021, the brand continued to grow strongly in the segments and channels that generate the most value, such as electrified vehicles (100% electric, plug-in hybrid and conventional hybrid, and excluding micro hybrids or Mild Hybrids), and in segment C, the private broadcaster and commercial vehicles.
As for Spain, the CEO of Renault, Alpine and Mobilize in Iberia,
Sebastien Guigues, highlighted as fundamental data for fiscal year 2022 that 53% of total sales have been to private customers, with 45% of cars belonging to segment C. In terms of electrification, it has gone from 17 to 27%. modest number.” One in two cars sold in our country belongs to segment C in the private market, and 80% of sales in Arkana and 94% of sales in the last part of the year in the new model , the Austral, correspond to the highest finishes.
Sébastien Guigues, emphasized that
the company is “satisfied” with the performance of its dealer network, since in general “you learned to make money in a hostile environment” due to the component crisis and the war in Ukraine. «We have increased the average price of the cars we sell by almost 3,000 euros, although more than half of that effect is due to more expensive or better equipped models being sold«
The mix of sales to individuals
has increased by 8 points compared to 2021, reaches 51% and exceeds the market average by 7 points. As a result, the market share of sales to private individuals improved by +0.3 points compared to 2021 to 6.1% in Europe.
The E-Tech range (electric and hybrid) will already represent 39% of Renault passenger car sales in Europe in 2022, compared to a market average of around 31%.
Hybrid technology is booming, with 117,000 copies sold (64% more than in 2021). This technology has achieved a sales mix of 30% in Clio, 31% in Captur and 65% in Arkana, and is already the best-selling version of the Austral. In 2022, Renault was the second European brand in hybrid vehicle sales.
According to Fabrice Cambolive, this means that “our priorities have been achieved in 2022: growth in the electrified market, the C-segment and the private channel”. According to the manager, the outlook for this year is to “ensure the growth of the brand based on the hybrid range, a full year of sales of
Megane E-Tech 100% electric and the new Austral E-Tech full hybrid, as well as 4 major launches of high quality vehicles, of which we are very proud.”
According to Cambolive, “We have to get used to the volatility of components, but we will
a better situation in the second half of 2023«, although the manager also pointed out the new problem facing manufacturers: logistics and transport. “Now we have to align logistics with production and I hope we will see an improvement in the coming months,” he says.
In the European commercial vehicle market, Renault ranks second with a market share of 14.4%. In 2022, Renault will complete its range of commercial vehicles with the new 100% electric van E-Tech Kangoo and the 100% electric van New E-Tech Master.
The sales volume amounted to 634,124 units, stable compared to 2021. Sales outside Europe represented 43.2% of the brand’s total sales. In this case, Renault’s departure from Russia due to the war with Ukraine had an impact. «In Russia, in 2021, we sold a total of 130,000 units, and in 2022, with the closure of commercial activity, we had to register 30,000 units. So,
the closure of Russia It meant 100,000 units less than total sales,” Cambolive explains.
The most positive balance is for the markets of
Turkey and Morocco, which stand out as emerging countries. Turkey thus becomes Renault’s 4th market with a volume of 99,639 vehicles sold and a growth of 22.6% and a market share of 12.7%. In Morocco, sales volume increased by 11.4% to 26,385 vehicles and market share reached its highest level in 10 years: 16.3%.
Also in
Latin America Renault increased its sales by 8% compared to 2021, to 283,116 units. In India, sales fell by 9% and market share fell by 0.7 points. Nevertheless, Renault remains the leading European brand in the Indian market.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
