The brand strengthens the external visibility and modernity of its dealers on a national level
The Dacia Network changes appearance with its new visual identity that will guide the development of the brand and its product range, staying true to the core values of simplicity, robustness and an ‘outdoor’ spirit. Through this new impressive identity, the brand strengthens the external visibility and modernity of its network on a national level.
The first dealers to unveil the new Dacia facade will be located in Badajoz (Marcesa Servicios, SA) and Madrid (Colmenar Automotor, SLU). The entire network is going to be transformed quickly, as 50% of it is expected to have the new image by 2022. The project continues with the application of the standards in the ‘showrooms’, currently in the growth phase.
The thick khaki line that underlines the contours of the concession building embodies the robustness, simplicity and ‘outdoor’ philosophy of the brand. This marking on the contours of the building unambiguously indicates where the concession is located. It also frames the brand’s emblem made with luminescent characters: khaki by day and white by night, with the edge of the letters in black to accentuate the robustness of the whole.
A large totem allows easy identification of the brand. A second proximity totem, located next to the entrance door, welcomes customers and provides practical information. The totems mark the emblem of the brand and are made of two materials: khaki metal and a wood-inspired decoration. This material brings warmth to the whole and evokes open spaces and nature, something relevant for the brand. Their deliberately solid design gives them a strong presence in the room.
Finally, the flags provide additional signage with the Dacia emblem and accents in other colors such as terracotta or sand. The set offers customers and passers-by a better external visibility of the Dacia brand.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
