Lancia returns with the intention that half of its turnover is online


As it gets closer
the rebirth of LanciaStellantis, the consortium it belongs to, is gradually revealing more information about it. At the moment it is known that the decal will remain in Europe and that it will gain access to the markets of the old continent when its new models arrive, scheduled every two years.

The first of these, in 2024, will be the successor to the Ypsilon,
currently the only model in his portfolio, which is only sold in Italy. That year Lancia landed in Spain, France, Germany and Belgium. In 2026 his “flagship” will arrive, in the words of its CEO,
Luca Napolitanoa C-segment SUV.

Finally, in 2028, the heir to the legendary Delta will be unveiled, which, despite being 100% electric, is a long-awaited model from fans of the brand with more rally championships to its name.

For Napolitano, the goal is to make its brand one of the three pillars of the Stellantis Premium group (the other two being DS and Alfa Romeo), which together with Maserati will be responsible for an operating profit of more than 12%. said the group’s CEO, Carlos Tavares.

“As a premium brand, it is our direct responsibility to achieve profitability,” said Napolitano. However, he is aware that
Lancia is not a premium brand these days The commercial division plans to compete with Audi and Mercedes in terms of quality and prices.

To do this, one of the essential factors is “to provide excellent sales and after-sales service”. Lancia’s goals are to open 100 dealerships in 60 cities in the above markets. And also that 50% of its turnover comes from the online channel, something to which Stellantis is increasingly responding.

The manufacturer has already done a “European tour” to get in touch with distributors and national associations and present them the product launch plan for the consortium’s premium brands. “We’re not going to pressure dealers to join, but they have to be passionate about the brand,” said Napolitano.

As for the production of the successor to the Ypsilon, which will be framed in segment B —
and therefore it is rumored that it may share assembly lines with the Opel Corsa and Peugeot 208 in Figueruelas (Zaragoza)—, the CEO kept quiet: “Industrial decisions ultimately depend on Stellantis.”

In Spain, the commercial management of the brand will be in the hands of
Francesco Colonnesewhich also runs Alfa Romeo’s national subsidiary.

Source: La Verdad


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