Barilla, one of the world’s largest pasta manufacturers, faces a communications disaster. After the release of a video about pasta with insect meal, Italy has not been idle. Even the new government is stepping in, declaring the traditional spaghetti made from wheat flour a “national affair”: but is pasta made from worms and insects really so unthinkable? The whole story.
In Italy, barilla pasta is something like the Sachertorte in Austria: “It tastes good, stay the same, don’t change anything.” If it is up to most Italians, you can confidently do without whole wheat or any other ingredient. But suddenly a video on the “Fondazione Barilla” website bursts into the pasta universe, causing the “Pasta Lovers” to completely suffocate the pasta water.
Source: Krone
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
