Hidden price increases, false labeling and misleading advertising promises: foodwatch Austria used votes to find the “advertising joke of the year” for the first time. Now the winner has been announced, who was “awarded” on Tuesday for the most annoying marketing ploy in the food industry. The clear winner is Twist and Drink. “The fact that Twist and Drink participated in the ‘Werbeschlah 2022’ shows that many consumers no longer want to accept this way of marketing sugary sweet drinks to children,” says Heidi Porstner, head of foodwatch Austria.
As reported, in addition to Twist and Drink, Merci, Ovomaltine, Mazola Maisgerm Oil and Beauty Sweeties fruit gum bunnies were also in the running for the “Werbeschmau of the Year” title, which was awarded for the first time in Austria. In an online vote, consumers could then choose from the five foods.
“True fruit” present only in traces
“The sugar water with traces of fruit juice concentrate competes with cartoon characters for the children’s attention. An annoyance for many consumers,” said Dreh und Trink about the nomination. The bottles are also “perfectly designed for children’s hands”, as dIncidentally, the manufacturer itself explains it on its website. And would thus, according to foodwatch Austria “admit that this product is specifically tailored to children”. The drinks “with real fruit” are also advertised, which are actually only in traces, namely as fruit juice concentrate. But Twist and Drink, according to criticism, contains a lot of sugar, combined with additives and flavourings. According to WHO recommendations, such a sweet drink should not be advertised to children.
This is also the view of many consumers, according to the foodwatch vote for “Advertisement of the year 2022”. “Turn and Drink has been known for generations. And generations are annoyed by it,” says Heidi Porstner, head of foodwatch Austria, annoyed by the cheeky children’s marketing. “This sugar water, which contains hardly any fruit juice, is so heavily advertised to children that they can hardly resist it.”
The fact that Twist and Drink was the running for the “Wershmäh 2022” shows that many consumers no longer want to accept this kind of marketing of sugary sweet drinks to children. available longer nowadays,” adds Lisa Kernegger, also head of foodwatch Austria.
Marketing sugar-sweetened drinks is a serious problem
On Tuesday, Porstner and Kernegger presented the certificate for the “Advertisement Joke of the Year” during a meeting with the winner of the vote – who was asked to stop marketing children around the colorful plastic bottles.
Source: Krone
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