Instead of being the largest building in the city, the Elbtower construction project has become the tallest building ruin after Signa’s bankruptcy. Now car rental company Sixt joked about the real estate disaster on social media. He draws attention to an offer with a video with the slogan “So you don’t run out of money” on the 110-meter high shell of the building.
As is known, the person who suffers the damage does not have to be confronted with ridicule. Real estate juggler Rene Benko is currently under fire after the fall of his empire. The company Sixt, infamous for its original advertising campaigns, was carried away by a joke at the expense of billions in bankruptcy.
Poster fake, entertainment is real
A video was posted on Instagram showing the destroyed building as you drive past – with what appears to be a huge poster attached to it. “So that you don’t run out of money: the BMW i5 for €59/day at SIXT,” the company advertises. The video is fake: the banner was placed on the building using software in the clip. But the amusement among the community over the funny slogan is all the more real. The video received almost 7,000 likes since it was posted the day before.
“We are giving the Elb Tower meaning again,” the company promises in the description in the post. The Elb Tower “began with the potential to become a landmark” and is now “for the time being stranded in ruins”. It further explains: “To at least visually remove the gloom of the shell, we will briefly make the building shine orange with an oversized banner.” The community is then asked if they think the video is real. Sixt eventually made it clear to “Bild” that the poster is not actually hanging on the Elbtower.
Elbtower Immobilien GmbH & Co. KG had to file for bankruptcy on January 19 – it is an indirect subsidiary of the already bankrupt Signa Prime Selection AG of the deeply fallen Tyrolean investor Rene Benko. The construction site of the building, which at 245 meters high was to become the third tallest building in Germany, has been standing still since October.
Hamburg has resale rights
It is not yet clear what will happen next with the prestigious property – Hamburg’s urban development authority hopes to find a “private sector solution”. The city has a right of repurchase and can take back control of the project if no other solution is found.
Source: Krone
I am Wallace Jones, an experienced journalist. I specialize in writing for the world section of Today Times Live. With over a decade of experience, I have developed an eye for detail when it comes to reporting on local and global stories. My passion lies in uncovering the truth through my investigative skills and creating thought-provoking content that resonates with readers worldwide.
