On Father’s Day, an average of 56 euros is budgeted for gifts in Austria. That is 17 euros less per capita than before Mother’s Day, but the enormous total of 150 million euros still comes together.
For fashion retailers and drugstores, food retailers and restaurants, this one-off effect generates significant revenues. The industry association, together with market research institute Mindtake, also looked at what is given the most: vouchers (12 percent), sweets (11.5 percent) and joint excursions (11 percent).
Lower Austrians and Burgenlanders are the most economical
According to this research, the planned expenditure per capita in Vienna, Upper Austria and Salzburg is 63 euros, while the most frugal donors are found in Lower Austria and Burgenland at 47 euros. In between are the states of Styria and Carinthia with 49 euros and Tyrol and Vorarlberg with 55 euros.
Father’s Day does not have the same status as Mother’s Day
The Linz-based opinion research institute IMAS also conducted a survey with the following results: 80 percent of those polled agreed that the role of father had changed ‘completely’ or ‘earlier’ since the 1970s. Nevertheless: Father’s Day is not considered as important in Austria as Mother’s Day.
Video: Father’s Day: Customs, history and criticism
When asked about the most important changes in the role of fathers and husbands in the past ten years, 58 percent mentioned households, 55 percent childcare and 54 percent parenting.
About a quarter of the respondents indicated that both days of honor are equally important. Ten percent thought Father’s Day was even more important. However, more than half admitted that Mother’s Day is more important, eight percent gave no information.
Source: Krone
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
