Have you ever noticed a commercial for a mobile game late at night on YouTube, social networks or private television that makes you want more? With colorful comic brawls reminiscent of animated films, explosive action or cute animals – which do not correspond at all to what the advertised game later turns out to be? You’re not alone: misleading advertising is not the exception in the mobile gaming industry, it’s the rule. Entire games turn out to be fake.
According to a 2023 analysis by provider AppFlyer, the smartphone gaming industry pumped $27 billion into advertising for the many mobile games on Apple and Google’s app marketplaces in 2022. Mostly misleading advertising: The industry has been luring inexperienced mobile gamers for years with spots whose content has little to do with the actual game. While a few years ago there were colorful animated videos on private television wooing gamers with seemingly free, simple games like “Clash of Clans,” today there is a flood of misleading advertising circulating on Facebook, Instagram and YouTube. An industry of lies has emerged that is not looking for buyers for its games, but for victims. Krone+ explains the treacherous approach and reveals where you can still find honest gaming fun on your smartphone.
Source: Krone
I am Wallace Jones, an experienced journalist. I specialize in writing for the world section of Today Times Live. With over a decade of experience, I have developed an eye for detail when it comes to reporting on local and global stories. My passion lies in uncovering the truth through my investigative skills and creating thought-provoking content that resonates with readers worldwide.
