About a month before the European Parliament elections (6 to 9 June), Google subsidiary YouTube records a significant increase in video material manipulated using artificial intelligence (AI). Last year, 35,000 videos that spread disinformation in this way were blocked, according to a background interview with journalists. For the EU election campaign, YouTube wants to focus on labeling AI content.
Any video containing AI content must be marked with an AI label (“modified or synthetic content”), similar to advertisements. If manipulated content is uploaded without a label, YouTube will add it later or block the video. There are no exceptions; Politicians’ content should also be labelled. This is necessary because foreign actors, especially Russia, want to influence the election campaign.
AI and deepfake representations are being used by these actors to mislead voters, the report said. Users are often misled by passing off old video recordings as new ones. This trend is not new. YouTube representatives said that something similar had already been observed in the war in Ukraine and the conflict in the Middle East. A large amount of five-digit content has already been deleted here.
In addition to reducing disinformation, YouTube also wants to increase political participation in the EU elections. Under the motto “Supporting the European Parliamentary Elections”, the aim is to provide users with targeted content, such as information about the candidates, the electoral system and general terms and conditions. Users should also be reminded to exercise their voting rights through advertising. Furthermore, the plan is to focus on “trusted sources”. They are more likely to appear in searches than in other sources. When asked, YouTube representatives emphasized that this meant established media such as newspapers and TV stations.
Source: Krone

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