kroonehit reaches significantly more listeners than before. This is evident from the second radio test of the year. Around 930,000 people in Austria listen to kronehit on weekdays; their average age is 34.
In the beginning, twenty years ago, around 320,000 Austrians were reached daily. “The media world and media usage looked very different then – social media were still in their infancy, music streaming, smartphones and smart speakers had not yet been invented or available,” according to a broadcast by the radio team.
Digital Broadcasting Methods
The media world has developed and changed rapidly since then. The kronehit programme has been adapted again and again; four new DAB+ stations were launched in June. This means that the radio programmes are transmitted using digital transmission methods. “I am confident that we will continue to write the success story and lead our transmitter fleet into a positive future,” says Managing Director Mario Frühauf.
“The current radio test not only confirms our number one position as the largest private radio in Austria, but above all shows our strength and stability compared to the programs of the ORF. This gives us as a team a lot of joy and makes me as a coach a little proud,” adds program manager Georg Spatt.
kroonehit registered 12.5 million listening hours in the first half of the year and has a nationwide broadcasting license. The first states were Vienna and Lower Austria on June 28, 2001. For the radio test, people all over Austria are interviewed online and by phone.
Source: Krone
I am Wallace Jones, an experienced journalist. I specialize in writing for the world section of Today Times Live. With over a decade of experience, I have developed an eye for detail when it comes to reporting on local and global stories. My passion lies in uncovering the truth through my investigative skills and creating thought-provoking content that resonates with readers worldwide.
