Forum Etiquette – “Rage Bait”: Clicking through controversy

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Anger baiting is a tactic that is widespread online and is difficult to beat in terms of cunning: it takes advantage of the fact that outrage and anger are well suited to generating attention. In social media this is like a means of payment, where you ultimately enrich yourself with the negative emotions of others. Read below what exactly this is about and how you can avoid using this bait.

Outrage as a business model
Imagine checking your messages on your cell phone during your lunch break and seeing that a friend has sent you the following message from a social network: “The shocking truth about wind turbines!” There have been countless negative comments peppered with angry emojis. How do you feel when you read something like that? What is your first instinct?

Source: Krone

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