Manufacturers of TV sets no longer necessarily build TV for their customers, but the advertisement industry. On smart TVs with computer-inner life, advertisements are the appearance of more you know about the viewer, the more expensive you can sell personalized advertisements. The industry is a conflict – between manufacturers and TV buyers alienated by the customer who just want to watch TV. Krone+ shows you how you can tame the spy in your living room.
Buyers of a Smart TV that switch on the device usually see a colorful user interface that offers access to the television program and streaming offers from different paid and free services. Companies that build televisions see something else – an advertising space that can be sold to the highest bidder. On trade fairs such as the StreamTV show, which recently took place in a luxury department in the US Denver, the “advertising ecosystem” Smart TV is the big subject and statements of high-ranking industrial representatives do not suggest that fewer advertisements can be seen in the future. Krone+ has the advertising plans of the TV manufacturers and paths to tame smart TVs.
Source: Krone
I am Wallace Jones, an experienced journalist. I specialize in writing for the world section of Today Times Live. With over a decade of experience, I have developed an eye for detail when it comes to reporting on local and global stories. My passion lies in uncovering the truth through my investigative skills and creating thought-provoking content that resonates with readers worldwide.
