In the current situation, entrepreneurs have to ask themselves the central question: is it reasonable to increase product prices and thus pass on part of the enormously increased raw material costs to customers? If not, individual products should be scrapped and removed from the range. A baker from Vienna provides insight into how precarious the situation is now.
Difficult times have come – not only for consumers, but also for producers. The traditional Viennese baker Doris Felber is also struggling with rising raw material prices.
Cheese price up 40 percent
“We look at the composition of each individual product and make calculations.” In the autumn, price increases and inflation could even mean the end of individual products, such as the company’s popular Käsestangerl: “Since February, the price of the cheese we use has increased by about 40 percent. If we consider the additional costs for flour, salt or yeast, we would have to increase the sales price from the current 1.80 euros to about 2.60 euros. And that is too expensive for pastries”, she wants to make a final decision after the summer about the future from the stick.
Entrepreneur sees cause in climate crisis
In addition to Corona and the Ukraine war, the entrepreneur sees one of the main reasons for the current situation: “Clearly the first consequences of the climate crisis. Unfortunately, people looked the other way for far too long.”
Families can no longer feed children healthy
Meanwhile, families are also increasingly struggling with rising food prices: “We want to feed our children healthy, but food prices hardly allow this anymore,” a desperate mother told Krone. “I am on maternity leave and both fresh fruit and vegetables and baby food are becoming more and more expensive. We can no longer ignore it.”
Sugar has become cheaper
In fact, the price explosions also affect the youngest. Baby formula rose 10.2 percent in June compared to the same month last year, vegetables by 13.2 percent – while sugar (minus 9.5 percent), confectionery (plus 1.6 percent) or chocolate bars (plus 0.9 percent) stay cheap.
Source: Krone
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
