Paradores expects to invoice 32% more in 2028, its centenary year, after breaking sales records in 2022

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Pedro Saura revealed that they will open three more new hostels that will join the 97 current establishments

Paradores expects to bill 32% more in 2028, up to 410 million euros, after breaking a record in billing in 2022 of 310 million euros, with the new Strategic Plan for the coming years, which aims to drive its sustainable growth and its business model. This was revealed at the press conference within Fitur by the president of Paradores, Pedro Saura, who has assured that gross operating profit (Ebitda) will grow by 75% in 2028, almost doubling the 36 million euros reached in 2022.

With this strategic plan, the public hotel company also plans to increase the company’s number of employees by more than 100 to 4,484, achieve an occupancy rate of 80%, up 13 percentage points, and increase from 31% foreign customers to 50%. to go. To achieve this, Paradores will focus its objectives on increasing its presence in international markets and in the mouse segment, “seasonally adapting the offer”, improving the customer experience, through themed and cycling routes, inns with a spa , gold courses, digital availability of all kinds, and the promotion of restoration, including, for example, Sephardic food in its hotels.

With all this, Saura has advanced an investment of 334 million in 2026, of which 89 million euros will come from European funds for the restoration and conversion of 39 hostels, provided by Turespaña. Therefore, of the EUR 245 million invested by Paradores, excluding the EUR 89 million from EU funds, EUR 200 million will be for the renovation of the buildings, EUR 20 million for technology and EUR 25 million for energy efficiency. In addition, Saura has revealed that they will open three more new paradors that will join the 97 current establishments: Molina de Aragón (Guadalajara), Ibiza (Balearic Islands) and Veruela (Zaragoza).

Source: La Verdad

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