Chinese smartphone manufacturers have fooled traditional European groups from the optics and photo industry: Xiaomi, like Huawei before it, has recently teamed up with the German premium brand Leica, rival Vivo with Zeiss and the mobile phone brand Oppo – like OnePlus before it – with Hasselblad from Sweden. But does that really produce better photos, or is it a marketing ploy? We took a look…
Since the beginning of the smartphone era 15 years ago, there have been many technology collaborations between mobile phone manufacturers and optics specialists: Nokia relied early on on partner Zeiss, as did Sony. Nowadays, Chinese mobile phone manufacturers in particular have such technology partnerships: Xiaomi is working with Leica instead of Huawei, Oppo/OnePlus and Vivo with Hasselblad and Zeiss. These are not just brands, but rather the crème de la crème of the photo industry. But do these partnerships really make for better photos?
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
