About three-quarters of all Austrians plan to celebrate Easter this year. Almost the same number (74 percent) also want to buy Easter presents for their loved ones and invest about 50 euros for this. A total of around 260 million euros will be spent on the festival, the Austrian Economic Chamber (WKÖ) announced on Tuesday.
An investigation by KMU Forschung Austria on behalf of the Federal Trade Division of the Austrian Economic Chamber serves as a basis. The majority – seven out of ten respondents – would like to keep their budget roughly the same as in previous years.
68% have access to the sweet classics
15 percent want to dig deeper into their pockets this time, 17 percent spend less money on gifts. The most popular gifts again this year are sweets such as chocolate bunnies or eggs and pralines: 68 percent fall back on these classics. Then come (painted) Easter eggs and toys. Cash, flowers and potted plants are also favorite gifts.
67 million Easter eggs and 23 million chocolate bunnies will be given away
According to the study, some 67 million Easter eggs and 23 million chocolate bunnies will be given away this year. The majority of purchases are made in physical stores: 89 percent say they buy their gifts there. According to their own statements, a quarter also buys one or the other gift online.
Shared Easter snacks are still popular
Three-quarters of Austrians prefer to celebrate with an Easter snack or Easter meal.
Valued traditions include egg picking (45 percent) and decorating an Easter bush (40 percent), Easter egg hunt (39 percent), and painting Easter eggs together (34 percent).
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
