True wireless earbuds for less than five euros, sunglasses for just under three euros or ten pairs of socks for 44 cents: the online retailer Temu, which has recently become available in Austria, is making headlines and has record hits with its absurdly low prices. We will tell you here what the new player in the market is all about, who is behind it and how such prices are possible in the first place.
Temu – these four letters are currently on everyone’s lips. The company is currently aggressively promoting its platform, especially on social media, with unbeatable cheap offers, mainly from the Far East. “Shop like a billionaire” (sic!) is the app’s official motto, which seems to be well received in the details despite the spelling issues.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
