Duel on the market – e-book readers: who has more readers on the screen now

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Sales of e-books and electronic reading devices boom during the holiday season. The sales share of digital books in the total market has increased tenfold over the past ten years. How bookseller Thalia duels with online giant Amazon for the number one position.

For Andrea Heumann, head of the Thalia bookstore chain in Austria, the current travel season is very lucrative for e-book sales: “Electronic books are now in peak season. When you go on vacation, you are limited in terms of luggage. Books that are stored digitally on an e-book reader weigh nothing. I can read them on the beach and get the next book at the hotel via wifi!”

Source: Krone

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