There is no end to the crazy logo dispute! Red Bull is now actually taking Sardinian winemaker Mattia Muggittu to court. Still, he remains calm and looks forward to a visit from Salzburg…
Red Bull sees red – because of two black oxen! The Salzburg beverage giant still focuses on the labels of Sardinian winemaker Mattia Muggittu. The logo, including two cattle, is said to be confusingly similar to Red Bull’s emblem – the “Krone” was reported several times.
It is now clear that all attempts to reach an amicable settlement have failed.
Now it is the turn of the Italian patent office
The case will reach an Italian patent office in the coming months. A ruling is expected in December. “Red Bull didn’t give in and is now getting serious,” says Muggittu. Therefore, the proud Sardinian does not become frightened or worried. On the contrary! He deliberately remains calm: “I will fight for my logo to the end.” The winemaker has recently started bottling a rosé wine in addition to red wine. Of course, these also adorn the controversial emblem with two black oxen and a red stripe. “I certainly didn’t copy anything,” Muggittu emphasizes.
He has been working on his logo for over a year. Muggittu wanted his emblem to pay homage to the ancient traditions of his homeland. Because: oxen still plow his vineyards. A slow and laborious process. According to Muggittu, however, it is crucial for a particularly high-quality and intensive end product. “We always need two oxen for plowing. That’s why there are two animals on my logo. Oxen, but no bulls”, emphasizes the Sardinian.
Salzburgers visit the wine rebels
The conflict with Red Bull has now made the winemaker known worldwide. More and more orders are also coming in from Salzburg. “This summer even motorcyclists from the Pinzgau made a special stop at my house during their tour through Sardinia,” says the winegrower happy with the solidarity.
What gives the Sardinian hope: Just under a year ago, Red Bull lost a similar legal dispute in Scotland. At the time, gin manufacturer Bullards wanted to ban his name because of the alleged risk of confusion – and failed.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
